04 Jul 2017

Become an entrepreneur with just INR 50,000 and these free Facebook tools

The most important factor for any business to grow is to reach the target customer with the goods and services at the right time. According to an estimate by Internet and Mobile Association of India (IAMAI), the number of mobile internet users would be around 420 million by June 2017. Another report titled Mobile Internet in India 2016, says that urban India mobile penetration is 51% while that of rural India is 16%. The data component comprises of 65% of the mobile users. The top mobile usage pattern found in urban India is for communication, social networking and entertainment. The question is what is the relevance of the above data for you as an entrepreneur. It is all about the REACHING your customer. As an entrepreneur, leveraging the strength of social media platforms can help you scale your businesses to greater heights and it is very easy.

Step 1: Choose any commodity (clothes, food, beverages, jewellery and many more) for which you want to become an entrepreneur. Invest INR 40,000 in tastefully selecting the commodities and keep rest INR 10,000 for operations and marketing.

Step 2: Facebook offers three platforms for first time entrepreneurs to grow their customer base by targeting the correct segmentation of the population. Entrepreneurs can use Facebook, Instagram and WhatsApp freely for building their customer bases.

Facebook as business utility tool: Create a page with your chosen business name, build content for your page and link it to other social media platforms if you wish to. Ask your close friends and family for initial “likes” of the page. Later, create adverts by choosing your target audience for promoting your page, promoting your campaign, promoting your post and for many other tasks. Minimum price for an advert in India is INR 40 per day. This will help the entrepreneur build right kind of audience and once you have your bases ready then there is no looking back. You can set-up a shop on your facebook page. After all this hardwork, keep posting and help people buying.

Learn more here: https://www.facebook.com/business

Instagram as business utility tool: Set-up your business account profile for free on instagram.  Create posts with hashtags and follow users. An audience will follow back and would be your potential customers. Through Instagram business accounts one can get real time metrices on how your business stories are performing and insights on followers would be received. Here also Instagram adverts can be created as was in the case of Facebook page.

Learn more here: https://business.instagram.com/getting-started

WhatsApp as business utility tool: In terms of business acumen, WhatsApp features have still not been thoroughly explored by Facebook (parent company). Hence, WhatsApp for Business will be soon launched in India. This platform is expected to help small merchants, neighbourhood shops, local traders, doctors and many more for building a target audience. Even though in nascent stage, many WhatsApp business broadcasts are used for customer communication, customer support, marketing, promotion and for selling products. Audience can be built by using local connects, creating competitive campaigns and in many other creative ways.

The focus should be on building content and audience in a creative way by leveraging these freely available tools. Once you have built a good national level reputation, think of exporting outside India. Reach the stars and moon and become rich within the comfort of your home though there is no alternative to hardwork.

Disclaimer: Nupur Srivastava contributed to this article in her personal capacity. The views expressed are her own and do not represent the views of any organization or client she is engaged with.

Nupur Srivastava
Nupur is a government sector consultant with a Big4 consulting firm and holds dual Post-Graduation in disciplines of Business Leadership and Public Administration. She also holds a Bachelor’s in Technology degree. She is a go-giver who wishes to apply her Spiritual Quotient (SQ), Emotional Quotient (EQ)&Intelligence Quotient (IQ) with an entrepreneurial, creative and proactive approach to solve important problems in the society.

13 thoughts on “Become an entrepreneur with just INR 50,000 and these free Facebook tools”

  1. This is great stuff Nupur!!
    With courage and vision like yours, there is no way you won’t get success in whatever you put your heart into!! Yet being so humble at the same time and having an affinity to travel the world and bringing more power to women and their dreams, I look forward to this entrepreneurial side of yours!!
    Wish you loads of luck and love!!
    God bless!!

  2. This seems to be very useful article for amateurs and budding entrepreneurs who need practical guidelines on leveraging internet as a potential tool in starting up their ventures. Good analysis by Nupur, thumbs up.

  3. Very good and educative article, especially for new enterpuners with low budget. Seems a lot of research work has been undertaken. Well done Nupur, continue with the good work.

  4. Highly inspiring article. Hope it will help lot of persons to decide their goals. Keep writing in such manner.

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