The most important factor for any business to grow is to reach the target customer with the goods and services at the right time. According to an estimate by Internet and Mobile Association of India (IAMAI), the number of mobile internet users would be around 420 million by June 2017. Another report titled Mobile Internet in India 2016, says that urban India mobile penetration is 51% while that of rural India is 16%. The data component comprises of 65% of the mobile users. The top mobile usage pattern found in urban India is for communication, social networking and entertainment. The question is what is the relevance of the above data for you as an entrepreneur. It is all about the REACHING your customer. As an entrepreneur, leveraging the strength of social media platforms can help you scale your businesses to greater heights and it is very easy.
Step 1: Choose any commodity (clothes, food, beverages, jewellery and many more) for which you want to become an entrepreneur. Invest INR 40,000 in tastefully selecting the commodities and keep rest INR 10,000 for operations and marketing.
Step 2: Facebook offers three platforms for first time entrepreneurs to grow their customer base by targeting the correct segmentation of the population. Entrepreneurs can use Facebook, Instagram and WhatsApp freely for building their customer bases.
Facebook as business utility tool: Create a page with your chosen business name, build content for your page and link it to other social media platforms if you wish to. Ask your close friends and family for initial “likes” of the page. Later, create adverts by choosing your target audience for promoting your page, promoting your campaign, promoting your post and for many other tasks. Minimum price for an advert in India is INR 40 per day. This will help the entrepreneur build right kind of audience and once you have your bases ready then there is no looking back. You can set-up a shop on your facebook page. After all this hardwork, keep posting and help people buying.
Learn more here: https://www.facebook.com/business
Instagram as business utility tool: Set-up your business account profile for free on instagram. Create posts with hashtags and follow users. An audience will follow back and would be your potential customers. Through Instagram business accounts one can get real time metrices on how your business stories are performing and insights on followers would be received. Here also Instagram adverts can be created as was in the case of Facebook page.
Learn more here: https://business.instagram.com/getting-started
WhatsApp as business utility tool: In terms of business acumen, WhatsApp features have still not been thoroughly explored by Facebook (parent company). Hence, WhatsApp for Business will be soon launched in India. This platform is expected to help small merchants, neighbourhood shops, local traders, doctors and many more for building a target audience. Even though in nascent stage, many WhatsApp business broadcasts are used for customer communication, customer support, marketing, promotion and for selling products. Audience can be built by using local connects, creating competitive campaigns and in many other creative ways.
The focus should be on building content and audience in a creative way by leveraging these freely available tools. Once you have built a good national level reputation, think of exporting outside India. Reach the stars and moon and become rich within the comfort of your home though there is no alternative to hardwork.
Disclaimer: Nupur Srivastava contributed to this article in her personal capacity. The views expressed are her own and do not represent the views of any organization or client she is engaged with.