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27 Jan 2018

Marketing is the key to success in every business and each business opts all kind of marketing strategies to target the potential customers. But in this technical era, traditional marketing is becoming less effective while the digital marketing is taking over that place entirely. The reasons why digital marketing is more effective than the traditional one is the whole world has gone digitized and it is quick to target huge customer base quickly while people too are busy these days with their laptop, computer, Smartphone, tablet etc. rather than newspaper or TV.

So, in order to gain success in business, a digital footprint is really vital without which you will be left behind in the race. And more importantly, digital marketing is far more important for the startup as they have usually small budget and the time is crunched for them. But, before going into digital, you should know the actual facts about digital marketing which will make the entrepreneurs able to handle the entire digital marketing on their own rather than hiring any professional. Anyways there are many more reasons why the entrepreneur should learn digital marketing and in this article, we have discussed that in detail.

  • True involvement is really needed to succeed in a business whether small or medium and it is only possible when you have some knowledge about the entire things of a business. Digital marketing is an important part of every business, so, every entrepreneur should learn what is digital marketing and how to use it to have a direct involvement in the business.
  • When you have a good command of digital marketing, you are able to make strategies and can build your own digital strategy to make things smoother. Also, taking the right decision by your own is another important part of every business and good knowledge regarding the digital marketing help you in that perfectly.
  • When you are directly involved in the digital marketing of your business, you can know the customers properly and can do everything needed to facilitate a good customer experience. After all, customers are the king of any business and their satisfaction is what helps you grow in the race. Not just that rather you can easily manage a good relationship with the customers for long digitally.
  • A good knowledge of “digital marketing helps the business owners analyze the results on their own”. Lots of analytics tools are available in the market. What you need to do is just learn the digital marketing properly and make use of that available analytics and data to analyze the campaign. It will help you know the performance of the strategy if it has been successful or else some more improvements are still required.
  • After growing to some extent, it is important to compete with the medium and large sized companies to gain the ultimate result. And it requires a good strategy along with excellent knowledge of digital marketing. So, this is another reason to learn digital marketing by the entrepreneurs.
  • When you have a good command of the digital marketing you can also suggest the web designers about the websites of your business. He can then work according to you to enhance the site performance.
  • And finally, good knowledge of digital marketing will eliminate the need to hire any professional or digital agency to handle the tasks. The cost of hiring a digital agency is really high whereas every start-up starts their business with fewer budgets in the beginning.

So, if there is a plan to initiate your new business, it is highly recommended to learn the digital marketing first and then go ahead to start your business.

03 Oct 2017

Digital marketer

Being a digital marketer is a tricky business. You are always in a hurry to meet some deadline or struggling to attain closely bound KPIs. No matter what your job is, time seems to be always short. However, a digital marketer does not have to go through the digital marketing world without help. Given below are a few tools that every digital marketer must keep in their toolkits.

Google Analytics

Google Analytics must be fitted on your website. The moment your website goes online, you must record all that is happening. Otherwise, you wouldn’t know what is working and what is not. Google Analytics is a simple online service that helps your website to keep track of how many visitors visits your site on daily basis, what pages they are viewing, how long they were on your site etc. Moreover, Google offers these services free. Google Analytics is the mainstay for most of the marketing campaigns, helping in making well-informed choices.

Keyword Planner

This tool displays the traffic volume associated with a particular keyword. This allows a marketer to recognize the right keywords and enhance their website to make it appear on the top list of search results.

Peek

UserTtesting.com offers a free service known as Peek. It helps in examining whether your marketing strategies are working or not. Peek offers free evaluations of a website every month. It offers a remarkable understanding into your website and that too for absolutely no charges.

MailChimp

MailChimp is a most preferred tool for thousands of digital marketing professionals through the world. It is an email marketing company, which offers the most substantial free plans in the marketing industry. This email marketer comes equipped with a variety of default templates. Your emails are tracked and it offers some rudimentary analytics built-in as standard.

BuzzSumo

BuzzSumo is a very effective tool that scans social media platforms looking for blogs and articles and recording how many times each post or article was shared or how much visit each of them received.

Mozinars

Mozinars are the online seminars that last between 45 minutes and one hour. These seminars include topics related to digital marketing. Earlier topics have comprised of the marketing content sharing tips, and guidance on how to grow your email list. All the previous seminars are obtainable on Moz’s website and you can subscribe for the future updates.

Sprout Social

Sprout is a social media organization and arrangement platform. It is quite useful for businesses as it makes it stress-free for them to market their brands to present customers and potential customers through social media platforms.

Facebook’s Power Editor

The Facebook’s Power Editor is a powerful tool for generating and managing marketing campaigns. Facebook is continually enhancing its marketing platform, and they regularly announce new marketing features for its users. If you are new to the paid social marketing services, Power Editor is perhaps the best option, as you do not have to pay a fee to the third party to build and manage your advertisements.

Zendesk

Zendesk offers a full set of tools that can help your customer support teams in answering to the needs and queries of all your customers. The platform collects all your communication networks in one place, which makes it easier to respond the emails, phone calls and chat requests.

LiveChat

LiveChat is one-step ahead when it comes to customer service. It facilitates for you to chat with the individuals who are visiting your website. It implements ‘Chat now’ box on the page of your website that can allow your potential customers to reach you straightaway and also help you effectually answer the questions and inquiries from those visiting your website.

10 Aug 2017

Mobile being used for shopping travel and other activities

Mobile Marketing – An Evolving, Dynamic, Rapid World

Mobile marketing is touted to be the most growing industry and domain in terms of reach, skill requirements and career growth. Day on day we have new users being added to the mobile world.

WHAT DO YOU DO AS AN ADVERTISER MATTERS
As advertisers tracking your performance in this complex mobile ecosystem has its own challenges. Few vital stats that we can look at to understand how complex things have become for advertisers are:

  • 57% of the time when we use a smartphone, we are also using another device
  • 75% of the time we use a tablet, we use another device
  • 67% of the time we use a PC, we use another device
  • 77% of the time we use a TV we use another device

IT’S A MULTI SCREEN WORLD OUT THERE

With the attention of the users scattered across multiple screens, it becomes imperative that as an advertiser, we capture the attention of the user at the right time and place. You lose the attention of the user for a fraction of second; you’ve lost a potential customer to your business.

Mobile devices are no longer the stand alone devices for calling or texting. The evolution of the mobile over the years and introduction of smart phones has changed the way we use a mobile device. With these palm sized super computers in our hands, the way we communicate, browse, learn information or buy things has changed. A survey was conducted to understand why users use their smartphones for. The responses below are shocking

  • 80% of people use their smart phones for taking a photo or a video
  • 70% of people use their smart phones for emailing
  • 70% use it for browsing the internet
  • 75% people use their smart phones for searching
  • 80% people use their smart phones for watching videos, playing games or listening to music
  • 90% people use their smart phones for social networking

The primary purpose of mobile devices was calling. However calling no longer remains the sole purpose of a mobile device. With the advancement in technology, mobile has become a super computer in our palms.

  • 90% of media that users consume today is screen based media. 38% of this media consumed is accounted by smartphones
  • 67% of online shopping happens across multiple devices. The journey starts from one device and purchase happens on another device
  • Television no longer commands our full attention. 77% of the times a user is watching television, they are connected to another device as well.
  • 19% of online shopping is a planned activity. 81% of online shopping is a spur of the moment activity. This happens on smartphones with the apps and offers

It’s a rat’s race out there and advertisers who do not adapt and evolve in this ever changing dynamic world are bound to stay behind. As Charles Darwin rightly advocated it’s the survival of the fittest. Not just the fittest but the fastest too!

In the next post we will look at tools and metrics that an advertiser needs to focus on to understand their dynamic customers who are on a multi screen world and on the move. Subscribe to your blog of digital marketing updates, news and tips. If you’re looking to learn digital marketing, we @ DIGITALHAT offer customized training modules across the entire ecosystem. To know more visit www.digitalhat.in or you can also reach us on +91-910006600 . You can also join our free seminar on trends in digital marketing on August 19th between 3:00 PM – 5: 00 PM. More details can be found on our FB page https://www.facebook.com/DigitalHatInstitute    

27 Jun 2017

Business Promotion Ideas with Zero or Little Investment

People relate Digital marketing with social media, well that’s partially correct. Digital Marketing is a broader term that embraces website design, organic SEO, social media, SEM, content and more. In fact, due to lack of knowledge, small scale businesses tend to over complicate their strategies when compared to larger firms.

Here are some handy tips that can help you in promoting your business without much of investment or no investment.

Well-suited Website should be compatible and responsive on all the devices. For developing any website for new business or existing one needs to keep it in mind that website should be able to run properly on every device be it desktop or mobile phones that your content, images, and the structure of the site can adapt in a fluid and flexible way as per the screen. There is a tendency of fall out of perspective customers if they don’t find the website responsive and adjusting.

Interactive Content, let the content on the website do the talking rather than you as a person. Now a day’s people don’t ask each other for the solution or the magic that your business can do. They just type it in Google and look for the solution. It means your content should be such that it is clear, simple, to the point and provides a solution to the problem rather than talking about the number of problems existing in the market in the absence of your promotional product.

The message conveyed through the content should be unique and well mapped so that it helps to fulfil the business objective.

Off Page SEO, generally marketing experts when deals with start-up firms they only talk about on page SEO, to sound more impressive and don’t touch the off-page part of it which could be handy and cost effective. In simpler words off the page, SEO tells the search engine what people are talking about you. The talks could be in the form of mentioning your brand on their brand page, or it could be in the form of sharing URL of your page. By spending only twenty percent of your total time on off page, you can improve your company’s ranking in search engine.

Social Media, started as a common online platform for voicing the opinion and connecting with near and dear ones but lately it is the furor for online marketing and connecting with like-minded professionals. Like Facebook, Twitter, LinkedIn, Snapchat, Instagram, and Google+ are few interactive social platforms that can be used for selling products or generating leads without spending much from the pocket. It is astonishing that many firms are still not on social media for marketing.

If you want social media work in your favor, you need to be hyper active, bright and engaging for your promotional material to reach out many.

E-mail Marketing, one of the few simple and most effective way to increase a company’s online sales and build relationships with current and possible customers without spending much money. It also comes to saving when social media limits expansion. Email service providers like MailChimp offering free usage of their platform for nearly 2,000 email addresses.

Also, the click-through rates of these customized emails are much better than any other platform.

People fail to use it as the proper platform for getting more leads cause of poor frame of messages or wrong subject lines. Moreover, sending hundreds of emails to one client with general and same content is not the right way of increasing leads.

Summarizing it in simple words that people have unnecessarily over-hyped the term Digital Media Marketing. It can be simple uncomplicated and quite suitable to your pocket if you use it wisely.