Being a digital marketer is a tricky business. You are always in a hurry to meet some deadline or struggling to attain closely bound KPIs. No matter what your job is, time seems to be always short. However, a digital marketer does not have to go through the digital marketing world without help. Given below are a few tools that every digital marketer must keep in their toolkits.
Google Analytics must be fitted on your website. The moment your website goes online, you must record all that is happening. Otherwise, you wouldn’t know what is working and what is not. Google Analytics is a simple online service that helps your website to keep track of how many visitors visits your site on daily basis, what pages they are viewing, how long they were on your site etc. Moreover, Google offers these services free. Google Analytics is the mainstay for most of the marketing campaigns, helping in making well-informed choices.
This tool displays the traffic volume associated with a particular keyword. This allows a marketer to recognize the right keywords and enhance their website to make it appear on the top list of search results.
UserTtesting.com offers a free service known as Peek. It helps in examining whether your marketing strategies are working or not. Peek offers free evaluations of a website every month. It offers a remarkable understanding into your website and that too for absolutely no charges.
MailChimp is a most preferred tool for thousands of digital marketing professionals through the world. It is an email marketing company, which offers the most substantial free plans in the marketing industry. This email marketer comes equipped with a variety of default templates. Your emails are tracked and it offers some rudimentary analytics built-in as standard.
BuzzSumo is a very effective tool that scans social media platforms looking for blogs and articles and recording how many times each post or article was shared or how much visit each of them received.
Mozinars are the online seminars that last between 45 minutes and one hour. These seminars include topics related to digital marketing. Earlier topics have comprised of the marketing content sharing tips, and guidance on how to grow your email list. All the previous seminars are obtainable on Moz’s website and you can subscribe for the future updates.
Sprout is a social media organization and arrangement platform. It is quite useful for businesses as it makes it stress-free for them to market their brands to present customers and potential customers through social media platforms.
Facebook’s Power Editor
The Facebook’s Power Editor is a powerful tool for generating and managing marketing campaigns. Facebook is continually enhancing its marketing platform, and they regularly announce new marketing features for its users. If you are new to the paid social marketing services, Power Editor is perhaps the best option, as you do not have to pay a fee to the third party to build and manage your advertisements.
Zendesk offers a full set of tools that can help your customer support teams in answering to the needs and queries of all your customers. The platform collects all your communication networks in one place, which makes it easier to respond the emails, phone calls and chat requests.
LiveChat is one-step ahead when it comes to customer service. It facilitates for you to chat with the individuals who are visiting your website. It implements ‘Chat now’ box on the page of your website that can allow your potential customers to reach you straightaway and also help you effectually answer the questions and inquiries from those visiting your website.