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03 Oct 2017

Digital marketer

Being a digital marketer is a tricky business. You are always in a hurry to meet some deadline or struggling to attain closely bound KPIs. No matter what your job is, time seems to be always short. However, a digital marketer does not have to go through the digital marketing world without help. Given below are a few tools that every digital marketer must keep in their toolkits.

Google Analytics

Google Analytics must be fitted on your website. The moment your website goes online, you must record all that is happening. Otherwise, you wouldn’t know what is working and what is not. Google Analytics is a simple online service that helps your website to keep track of how many visitors visits your site on daily basis, what pages they are viewing, how long they were on your site etc. Moreover, Google offers these services free. Google Analytics is the mainstay for most of the marketing campaigns, helping in making well-informed choices.

Keyword Planner

This tool displays the traffic volume associated with a particular keyword. This allows a marketer to recognize the right keywords and enhance their website to make it appear on the top list of search results.

Peek

UserTtesting.com offers a free service known as Peek. It helps in examining whether your marketing strategies are working or not. Peek offers free evaluations of a website every month. It offers a remarkable understanding into your website and that too for absolutely no charges.

MailChimp

MailChimp is a most preferred tool for thousands of digital marketing professionals through the world. It is an email marketing company, which offers the most substantial free plans in the marketing industry. This email marketer comes equipped with a variety of default templates. Your emails are tracked and it offers some rudimentary analytics built-in as standard.

BuzzSumo

BuzzSumo is a very effective tool that scans social media platforms looking for blogs and articles and recording how many times each post or article was shared or how much visit each of them received.

Mozinars

Mozinars are the online seminars that last between 45 minutes and one hour. These seminars include topics related to digital marketing. Earlier topics have comprised of the marketing content sharing tips, and guidance on how to grow your email list. All the previous seminars are obtainable on Moz’s website and you can subscribe for the future updates.

Sprout Social

Sprout is a social media organization and arrangement platform. It is quite useful for businesses as it makes it stress-free for them to market their brands to present customers and potential customers through social media platforms.

Facebook’s Power Editor

The Facebook’s Power Editor is a powerful tool for generating and managing marketing campaigns. Facebook is continually enhancing its marketing platform, and they regularly announce new marketing features for its users. If you are new to the paid social marketing services, Power Editor is perhaps the best option, as you do not have to pay a fee to the third party to build and manage your advertisements.

Zendesk

Zendesk offers a full set of tools that can help your customer support teams in answering to the needs and queries of all your customers. The platform collects all your communication networks in one place, which makes it easier to respond the emails, phone calls and chat requests.

LiveChat

LiveChat is one-step ahead when it comes to customer service. It facilitates for you to chat with the individuals who are visiting your website. It implements ‘Chat now’ box on the page of your website that can allow your potential customers to reach you straightaway and also help you effectually answer the questions and inquiries from those visiting your website.

17 May 2017

Digital Marketing focusses on reaching out to a large number of people for a particular brand through all technical and digital means.With this write up I intend to inform readers about trending strategies that can help them to rule the market.

SEO strategies that help improve your Company’s stand in the market
1. Infographics
A visual presentation of information in the form of chart and diagram is what usually an infographic means. They say a good infographic is worth thousand words.
It simplifies material in a visually engaging manner in order to attract and inform a large audience. The best designers use basic principles of design to support the information presented and to make it accessible to a larger audience or to target particular segment of audience over another.
Human brains are able to process images 60,000 times faster than text. It is also estimated that 65 percent of people are visual learners. Thus it can be safely concluded that appealing to a person’s visual plotting is most likely the best way to garner their attention.
Infographics are seemingly 30 times more likely to be read than text. Do you know, Infographics, when used for marketing your business, can help you increase the overall communication, increase engagement on social media and increase website traffic. It’s good to take benefit of this information and use it when marketing your business.
It is influential way of getting a point across quickly and intuitively. That’s one reason why infographics are so popular. But they’re also an effective way of getting high-quality backlinks quickly.
The best thing to do is to include a request to link back to your site, and make it easy by bundling exactly the URL you want them to use into the infographic’s embed code. That way, they can’t avoid seeing it. Sure, some people will ignore it, but most people will attribute your infographic when they post it — and make the attribution a hyperlink back to your site.

2. Personal blogs of the CEO & other employees

Blogging lets you connect with your readers. It is good if it is written in casual and informal style like that of magazines. Using personal blogs at work, the “Top chair” blog, for instance — can be a way to generate content that feels natural and personal. These people can blog about their own interests, which are bound to overlap with the company’s target group.
Blogs like this are also a way to offer specific insights because certain employees will know things no one else on your team knows. For example, what are the legal implications of the product you’redeveloping? Get someone from legal department to blog about it. Unexpectedly, readers in a similar position at other companies suddenly have a reason to read the content.
Personal and professional blogs can be done one of two ways. You can offer a multi-voice blog on your company website, either as posts within the larger company blog or as separate sections with their own visual branding. Or you can have team members blog on their own domains and occasionally refer back to the company blog when it’s appropriate.

3. Guest posts
Guest posting has been contested territory for some time. Back in 2014, Google’s then-head of web spam, Matt Cutts, advised that guest posting was increasingly ineffective at building links. If you’re doing a lot of guest posting, he warned, “you’re hanging out with some really bad company.”
It’s necessary to see why guest posting has come to notice in recent years. After all, guest blogs used to be a really easy way to get backlinks — maybe a little too easy. All too often, the standard guest post is 500 words long, includes no links to sources (other than the author’s own website) and presents no thoughtful commentary or new insight. The majority of guest bloggers aren’t looking at readers’ concerns. They don’t care whether you derive value from the post or not. They care about getting a link, and they’ve nailed the absolute bare minimum required to achieve that end.
Rather than focus on acquiring links, guest blogging can help with SEO in other, less direct ways. By consistently posting excellent, in-depth content on relevant blogs, you’ll drive up authority and get more social shares, along with signs of quality that Google takes seriously. You’re also more likely to get actual traffic to your website from high-quality content — which is what link building is supposed to be about anyway.
Filling low-quality posts with links to your site — or paid third-party links — may be a thing of the past. But guest blogging is still a powerful tool to increase authority and search visibility.
4. Beat the competitors
How do you become the winner? By beating hundreds of could-have-been-a-contender? No. You have to seize the top spot from the person who’s already there.
You can do the same thing with link building and SEO content marketing. Look at content that’s already performing well in your vertical. Find a piece of content that a) you think is awesome, and b) is performing well in organic search. Drop the URL into the usual suspects — and see which sites are linking to it. Download all the linking sites into a spreadsheet.
Then, pick the post apart.
Remember that content is content. Your content doesn’t have to be a blog post. It could be an infographic, or a YouTube video, or a Vine. It could be a stand-alone resource page.
But that’s only going to be a winner for you if you’re getting your content seen. Once you’ve created your super-link worthy content, you have to reach out to the right people.
5. Interviews
Interviews also offer the opportunity to talk directly about your company’s offerings. You can mention new initiatives, updates, new products or ventures. Talking about these in interviews gets them exposure. Add a link to the interview text if you’re being interviewed by email, or spell the URL out in a video interview.
Viewers or readers need to see you as someone who understands the problems they’retrying to solve. That’spartly competence and partly a hard-to-define “she gets it” factor.

It is indeed possible to improve standing of your company with careful strategy. Progressively, it’s about using content marketing to improve link ability. That can be done by targeted outreach, by encouraging social sharing or by using content itself to encourage linking. But it all helps drive up ranking.