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16 Feb 2018

growth hacking tools

Growth hacking remains one of the most talked about terms when it comes to digital marketing and start-ups, both of which go hand in hand together. So, what do growth hackers do? They use their expertise, of a product or service, and use indigenous, technology-based methods to market the product. It is a very unconventional yet effective approach to marketing.

There are many growth hacking tools which can be used to bolster your digital marketing strategy. Some of them are discussed below:

Colibri.io

You can analyze your audience using this tool. You can even get an idea of what they’re searching for exactly which lands them directly to your competitor’s doorstep. It helps a firm to restructure its SEO efforts and makes your product more visible to the users. Coupled with Google analytics, it could help to measure the effectiveness of your growth hacking approach.

Qualaroo

Created by the father of Growth Hacking himself, Sean Ellis, Qualaroo helps a firm study its customer’s browsing pattern and helps in identifying what the customer needs. It’s an effective tool to engage more with your audience and in turn grow as a brand. It is most commonly taught as part of many Digital Marketing Training courses. It isn’t that difficult to learn.

Infusion soft

It is an effective automated marketing tool adapted by start-ups nowadays. It automatically helps you follow up to potential leads. It ranks your leads by a “prospect ranking” approach. You can easily communicate with your leads by means of email marketing and by means of social media platforms as well.

Crazy Egg

This growth hacking tool helps you study online customer behavior of your website. It helps us identify the number of clicks and helps identify which section of the page is least engaging. This way we can introduce constructive changes to the website to make it more engaging.

Marketo

From email marketing to generating page analytics, Marketo does it all. It helps pace up your marketing campaign and helps spread your material on social media platforms.

Zapier

Zapier helps to connect all your social media platforms into one single platform. It helps the smooth transition of your marketing content from the website directly to the social media audience. It can support up to 300 applications at a time.

It is often taught in Digital Marketing courses that seamless transition of digital marketing material to the social media is really important to enhance consumer interaction with your product.

Hub Spot

It is an effective growth hacking tool to help in the inbound marketing of your product or service. It helps take your brand to the next level by helping you engage with your customers on Blog Sites, landing pages, social media platforms and of course through email marketing as well.

Growth hacking is no cup of tea for any organization. With the right use of technology and resources, your brand can be elevated to the next level.

The right use of growth hacking tools can be learned from several top Digital Marketing courses, helping us identify which tool best suits our digital marketing strategy.

 

09 Feb 2018

B2B Digital Marketing

Marketing is an important aspect for all companies. Even the B2B companies often find it advantageous to use digital marketing for improving business. There are many changes that are now visible in the marketing world but still maintaining a relationship and good service has not changed the hands. The business owners thus will find it beneficial to use these B2B digital marketing tips to improve the business performance.

Focus on the content

There is no denying the fact that content is still the king for all business outcomes. Digital marketing uses the content as a sharp weapon to fight all challenges. Many businesses take time but understand the fact that the revenue generation increases when high-quality content is provided to the buyers. The business requires creating interesting and attractive content. The customers should relish and get what they want otherwise they will not enjoy the website and might re-bounce. The online community demands long-term content which should be finalized based on the research about consumers demands.

Use social media to attract new and existing customers. This is the best way to increase traffic which in turn generates revenue for the business. The email list, social media is the fastest way to get in touch with the new users.

How is it useful for your business?

This is a very powerful tool to generate traffic and brand awareness, but most of the companies miss out using it as brand awareness. There are many research results that show that Twitter is the most successful way of promoting any content. The B2B audience has shown that twice large number of users use this platform over others. This is not a social media profile but should be used as a platform for creating and promoting the brand. This is a platform where the audience can be realized as the positive image of the business and also create loyal visitors. They are a large number of users and the business should use this platform to win support here.

There is no way that any platform which is not using social media will be able to survive in long run. Business analysts can create an analysis which will check for revenues and show how much business will be able to get the return when they use this service.

Digital marketing will create a boom in the business if it is used wisely and there should be a definite progression.

 

03 Feb 2018

Content marketing training institute

Business is all about promoting the product and service in a right way to attract as many customers as possible putting less effort. Traditional marketing is definitely a good way to promote your business but another most important thing that can help your business grow just perfectly is the content marketing. Content marketing is nothing but the creation and sharing of quality content to target the right customers. Content marketing is beneficial for both the customers and your business. While traditional marketing is more direct the content marketing is an indirect way of marketing. You can choose to get some training on this subject from the content marketing training Institute to have an extensive knowledge of content marketing.

If you are wondering how this content marketing can help you grow your business actually, you landed on the right page as we have discussed that in this article in details. So, have a read to know it.

  • The first way how the content marketing can help you grow your business is by search engine traffic. Yes, one of the first reason to get ranked higher in the search engine is better and high-quality content. Remember Google always prefer the high-quality content and this is what gets more preference for higher ranking in the search engine. Higher rank in search engine naturally helps you get more traffic which is extremely required for a business to grow faster. There are many websites that have witnessed growth in the business just by creating high-quality content and receiving a higher rank in the search engine.
  • Business is all about good and loyal customers. Searching new customers is a vital part of every business. But sometimes we get so busy in searching the new customers that we forget to focus on retaining the existing customers. And thankfully, content is really a great way of retaining the existing customers. Just keep creating high-quality content on regular basis and keep sharing them to make your existing customers more loyal towards your business. If you are seeking help for creating good content then get help from the content marketing training Institute.
  • A steady stream of content can help your business generating leads smoothly. Generating leads is one of the best tasks of the sales team and with high-quality content in hand, you can assure that generating leads is not that tough at all. Also, not just creating leads rather this strategy is helpful for nurturing the existing leads as well.
  • Content marketing is far more helpful than the traditional advertising. You must have noticed that we all have that same tendency to skip an ad as soon as we can figure out that SKIP button. But if a good content can offer helpful information to the viewers, they will much likely come to your website again and again in search of good content and eventually, they become the loyal customers.
  • Content marketing supports the customer care and sales team. Yes, while content marketing helps the customers get most of their queries asked, it is helpful to the sales team as well. The content you create should be such that can drive people towards the sales funnel which will be ultimately helpful for the company’s bottom line.

So, content marketing should be a vital part of the business to help it grow faster. While there are many forms of content marketing such as videos, social media and e-book, a blog post is the most effective one. For better result, contact a content marketing training Institute and they will guide you better in this.

22 Jan 2018

Digital marketing interview questions

There cannot be something better than having the opportunity to face an interview in the company that you have always expected to work for. As a digital marketing manager who has just stepped into the competitive world of jobs, you would definitely want to know what the interviewer might be looking forward to asking you. Here is a list of some digital marketing interview questions that you should expect while you face an interview for your position.

Why did you leave your previous job and how long do you think you want to remain employed with our company?

To answer the first part of the question give professional answers such as looking forward to better prospects or desire to be associated with a famous brand or a company.  You can also give reasons for your job has been outsourced or your company has been merged or acquired.  Abstain from giving reasons like your company was not a good one. You left because of work pressure or you were not getting a promotion etc.

To answer how long you wish to stay with the present company don’t hurriedly announce that you are looking to gain experience for a short period. A company spends much time and money on you in different ways when you join. The employer will lose no time in crossing your name out of the list. An answer like – “I have been gaining experience to join an esteemed company as yours and I would like to exploit my work skills here so I can enhance my knowledge on the profession while working here.”

Tell me your work experience and how has it helped you develop your career?

This is an important section and will determine what you know and have learned in your past job. Use words like – prioritization, organization, working in a team, sound judgment, reasoning etc.

Did you help your company gain in sales? If yes, then explain the strategies that you used.

The answer should always be ‘YES’. Explain some strategies that you used in your previous job – explain about how you use social media platform, SEO, usage of keywords, link website pages using keyword phrases, Pay Per Click advertising etc. to boost the sale of your company.

How do you handle critical situations at work?

Use these phrases to form your sentences – calm down myself, keep an optimistic view, make a swift plan to handle the situation, trust my knowledge and intuition, take quick decision and execute.

Can you handle pressure at work and effectively complete your targets?

Again your answer should be ‘YES’. You can say you motivate yourself by taking a break once a week to clear your head. So, once you go back to work you are full of new ideas and have the necessary zing to achieve your targets.

How will you handle a team that has a person who doesn’t like you?

Your reply should be a tactful one. Say that you will make sure that negative feeling will not impact the work. Also, add that you will find opportunities to interact with our colleague and discuss on how you can make things better between us. Also, a person’s opinions should not undermine one’s self-esteem. Every individual has a different view on things and we need to discuss and come to a mutual conclusion to help complete the task perfectly and on time.

Why did you pick digital marketing as your career? What attracts you to this profession?

You need to speak about the potential you see in this industry and how digital marketing is a profession that will sustain in the near future. The position of a digital marketer is definitely a beneficial one and it offers attractive salary and incentives. Not forgetting that you get to work with good brands. To take the credit for boosting the sales of the company and to help with its brand recognition is definitely a position to be proud of.

Which is/are the most effective type/types of digital marketing and why?

Think about which type of digital marketing tool has proved to be the best when you applied in your earlier work. You can mention about your prior experience and how you succeeded in it. You can give a rough idea of where your company was when you took over a certain campaign and what was the final result. You can use percentage when you speak about the campaign.

Do you think you can have a successful career in digital marketing?

YES, mention about how world is already gone digital and how things are already changing when it comes to being digital.

What do you hate about digital marketing?

Please be tactful while answering this question. You don’t have to be negative about anything. You can say that this is your profession and you are comfortable while handling tasks related to digital marketing. There is no job that doesn’t come with targets and associated with those targets are a string of difficulties but digital marketing is your forte and you know how to work towards your goals and targets as you overcome small hinders professionally.

What special skills do you have in digital marketing that you think will benefit our company?

Each one of us has a certain set of skills. Speak about your knowledge about digital marketing and what you have done in your earlier job to benefit the company. You have to present yourself in a way that will make you look valuable and an asset to the company. Your practical knowledge about digital marketing is what will work here.

Where does traditional marketing stand today?

As a digital marketing person you are well aware of what traditional marketing and its position in your region.

Do you think digital marketing will replace traditional marketing in future?

Digital marketing is taking over traditional marketing fast. But we are also aware of many traditional marketing techniques that still exist. You can perhaps mention about some of them. Conclude by saying that although digital marketing has almost taken over traditional marketing, the orthodox way of marketing is still liked by a certain section of the society. Companies will always keep a traditional marketing alive for some people who like it. But digital marketing is what we are going to see in the near future.

Questions related to different types of digital marketing. Difference between them and their advantages and disadvantages.

This is where your education comes in. Give direct answers and don’t forget to add examples.

Situational questions such as how would you go about increasing our target audience on Twitter or which social media platform will you select to promote a specific product and how would you do it?

As a digital marketing person you are already familiar with this type of work. In fact you have experience from your prior work. Give a crisp and clear answer.

We are living in a digital world and you have the necessary expertise to help a company grow in sales while also helping it to enhance its brand awareness in the digital world. Although knowledge about your job, the current evaluation methods and digital technologies is important; you need to be confident while presenting you skills to the interviewer. Confidence and enthusiasm in your words show that you will show the same skills in your work.  You may not be able to give a satisfactory answer to the interviewer but always show that you are a one with a strong willpower and has the ability to deliver results.

12 Jan 2018

Email marketing course

Sending a commercial message, mostly to a group of people using email is incredibly convenient and productive. It mainly employs using e-mail as a medium to send advertisements, business requests and for brand awareness. A current customer database could be used for sending emails. It is usually done for the purpose of building trust relationships between previous and current customers and somehow making the new customer purchase something immediately.

Why Should We Choose Email Marketing Course?

Email marketing is still very popular in the market and among companies. With email marketing course you could reap all the benefits of email marketing.

  • Mailing someone is the cheapest way to advertise something compared to other forms of marketing.
  • Also, the email-marketing campaigns can be easily set up and are very easy to track.
  • Around 90%-95% people use email while 60%-65% use social media thus a wider audience is available.
  • Prospects and availability of email are huge. With email, you can reach the last available person whereas in social media marketing it is possible that you may never reach target audience completely.
  • Email marketing is second only to search marketing.
  • An email service provider can be used to get information regarding the behavior of recipients.

In Today’s World Is It an Option?

Yes, email marketing is exceptionally personable, one on one channel which you own. Consider millions of emails being forwarded but none get opened. Almost half of the emails are being opened on mobile. Email marketing course will provide you the talent required to prove your understanding of advanced email marketing tactics.  Email marketing course helps you to grow your business by targeting demographics i.e. income, age, gender, geography. Also, email messages can be formatted to a greater degree. The Return on Investment (ROI) in email marketing is the highest among all forms of marketing even today. For every one dollar spent on email marketing, an approximate of 40 dollars can be expected in return compared to $22 in SEO and $19 in internet display.

What Can You Learn From An Email Marketing Course?

  • You can learn how to gain more visibility and draw more traffic towards your product or brand.
  • Understand the minuscule and serpentine details of effective email marketing.
  • You could learn how to build an effective email list and email campaign.
  • Generating a greater number of email subscribers.
  • Using email marketing platform to market a business.
  • Mastering the technique of email marketing so as to attract a huge number of buyers and have a global presence.
  • Mastering the art of forwarding mass emails to a select group of recipients who are looking for a similar product which you happen to sell.

Conclusion

Though a number of forms of digital marketing are available, still emails remain the only option which has such a large audience at a cheap rate. It not only provides you with a more effective way to format and the option to track down the campaign but also helps you to reach the last available audience. It also helps you narrow your audience based on demographics i.e. income, gender, age, geography. Thus, learning email marketing through email marketing course will prove to be a great benefit for your business over the duration of time.

06 Jan 2018

My business page

It doesn’t matter whether you own a brick and mortar business or a retail store, showing up in Google’s local SEO 3 pack is a necessity for you to increase the visibility of your business.

Google Local 3 pack

If you type ‘restaurants’ in the Google search box, in the search results you will see a list of restaurants located in your part of the city. With Local 3 Pack, Google is working towards providing its users with the information that is most relevant to them. So in the search results, the restaurants most relevant for you will be shown. In simple words, your geographical location will decide which restaurants will be presented with the result. These listings are shown at the top of the search result page in a special box together with a map.

Importance of Local 3 Pack for your business

Numerous businesses have seen a decrease in their website traffic and phone calls to their business for the reason that they are not listed anymore. Nevertheless, others say that even though their website traffic is low, the quality of their leads is much better. If a local search conducted by a user shows the result with 3-pack, it can always be seen at the top of the page, with a map. It is especially good for businesses that are making sincere efforts to connect with more customers using Google Search Engine. The business in Local 3 pack not only appears at the top of the search results, they are quite noticeable too. The Local 3 pack is quite compatible with a mobile screen, and since according to some estimation, 50% of mobile searches are done to find local facilities, appearing in the Local 3 pack become a lot more important.

How to modify your local 3 pack strategy:

Fill correct information on your Google My Business page

A majority of your local business information like address, contact information, website address, images, etc are taken from your Google My Business page. Therefore, it is important that you fill correct and complete information about your business so that more and more people could reach out to you at the right place and right time.

Get encouraging review on Google

Google has taken out the details regarding phone numbers and precise addresses from search results, however, the starred ratings and reviews are always visible. As a result, if you are hoping to see your business in top 3 and rise in your website traffic, you need to get a large number of positive reviews. Moreover, not just in the Google reviews, you need the reviews in the local directory page as well.

Mention correct opening and closing hours

Every local business listing also includes the working hours of the business. Make sure that you specify your company’s accurate opening hours on your Google My Business page. Do not mention vague timings otherwise if an enquirer calls at your business place and you are not there to respond, they can report the given details as inaccurate and your brand can suffer because of this.

Specify your brand identity

To ensure that your business does appear in relevant local searches over your competitors, you need to make the search terms associated with your business as explicit as possible. Like, try for ‘Indian restaurant’ than just ‘restaurant’. The target must be as specific as possible based on what local residents search for to appear in the local SEO 3 pack.

Enhance your SEO strategy

To appear in the Local 3 pack search results on Google, improve your SEO strategies for listing your pages and its content. Try to get the maximum value out of it by adding your City or Region, relevant keywords, etc. within the elements of your landing page. Moreover, inserting a Google map on your landing page can also help with the local SEO listings and bring your business in the top 3.

30 Dec 2017

No matter how many digital marketing certifications you have in your profile, unless you put everything you have learned into practice, all the certifications would be nothing but waste of your time and money. However, these certifications can definitely add value to your resume and people start to take you seriously. Given below are a few free digital marketing certifications that you can follow to become a certified digital marketer:

Google Adwords Search Certification

This certification will take you through the basic elements of Digital Marketing. It will help you learn and understand the advantages of online advertising, and changes and developments that have taken place during last few years. It helps in learning to use tools like Keyword tools, targeting tools, bidding and budgeting tools.

Google Shopping Advertising Certification

To get through this certification, you need an on-job experience of managing a shopping campaign to increase your chances of passing the examination. The course teaches about how to create a merchant account, product data feed, and, create and manage a shopping campaign. It also tells about how shopping campaign works and how you can optimize them to the highest level.

YouTube Video Certification

YouTube marketing has become very popular in last few years. YouTube Video Certification allows you to understand the importance and techniques involved in video marketing through channel creation, and their development, augmentation, and monetization.

Google Mobile Advertising Certification

Customized for those who want to specialize in mobile advertising, this certification can be an ideal choice to build and improve your expertise in this field. The certification course educates about the mind-set of mobile users, how you can encourage them to make a decision in a marketer’s favor. It also teaches about strategies pertaining to bidding and targeting, and also how to measure performance and increase conversion rates.

HubSpot Academy Inbound Certification

The duration of this course is a 5-hour class and it helps you learn about SEO techniques, blogging, how to encourage leads and convert them into sales. With all these elements put together, forms the strategies of inbound marketing.

Content Marketing Certification of HubSpot

This certification course focuses on the fundamental difference between Inbound and Content Marketing. It will help you learn about how to create your own content library and also how to make your content more effective and efficient. You will be educated on how to write interesting and informative content, which you can endorse to get fresh leads and convert them into customers.

Accredited Professional Certification by Bing Ads

The main objective of Accredited Professional Certification by Bing Ads is to push forward your prevailing marketing strategies far beyond their current expectations to upsurge your ROI significantly.

HubSpot Email Marketing Certification

More than 2 million emails are sent every day by internet users around the world. However, a majority of those emails are not opened by the receiver or goes into the spam folder. This HubSpot course will help you learn the skills on how to create attractive emails and outline your own email marketing plan, using analytics and optimization.

Facebook Blueprint Certification

This Facebook certification course helps you learn how you can utilize the Facebook apps to enhance your business position in the market. Even though this course is free of cost, if you want to receive an official certificate from Facebook, you will have to pay to go through an examination to become certified.

Today it is the world of modern and innovative technology, and there is no way you can deny digital marketing is increasingly becoming popular and on high demand. It has grown from a simply doubtful trend to a substantial inspiration. While you can find a large number of digital marketing courses in the market, to find the one that suits the most to your skills and requirements, will be the one that can make you an effective, inspirational, and certified digital marketer.

23 Dec 2017

inbound marketing

The internet has transformed the buying habits of people. Rather than depending on sales teams to deliver the information about products or services to buyers or target audience, buyers now use search engines like Google to gather information about products, competitors and view the feedbacks or reviews of other users on those products. Due to changes in buying behavior of the customers, marketers need to re-evaluate their marketing strategies and improve them to ensure that they come on top in search engine results, blogs, reviews, and social media networks. The inbound marketing is one of those techniques that can help marketers’ get their products or services in the search results, positive reviews, and blogs around the industry.

Inbound marketing concept specifies that you can certainly entice existing and potential customers by offering attention-grabbing and quality content on a website. If the content updates and engages target audience’s interests, it can serve to create attentiveness and generate new leads and if applied correctly, can also lead to increased conversion rates.

Importance of inbound marketing:

Level Playing Field

With the increase in the number of internet users, searching for products and services through online platforms has increased considerably. With that, the business marketers are now realizing that they must focus their marketing strategies on attracting buyers’ interest. Now both big and small brands are fighting on the same platform, to attract the same share of the target audience. Every marketer is competing at the same level.

Cost-efficient

Inbound marketing focuses on understanding what customers want, what are the challenges involved and how to provide value to the customers. Comprehending the target audience’s mindset means, you can efficiently invest your valuable time in developing a remarkable content associated with your brand. You can generate quality content on the timely basis that fits with your marketing budget.

Natural and Customer-based marketing

If a user searches online for a specific product or service, and your listed website comes up in the results, it means that your quality content will provide the user with essential value and exclusive knowledge about your product or service. It will advance their understanding and encourage them to contact you and convert into a money making a lead. Inbound marketing is usually concentrated on customers’ needs, preferences, and expectations.

Businesses receive additional leads

The higher is the quality and value of the content is on your website, the more fresh leads you will receive for your business. From there on with more effective strategies, you can increase your conversion rates.

Marketing automation and improved customer-relationship management

Inbound marketing helps in creating fresh leads pertaining to your products and services. Market automation being the part of CRM procedure will help in scoring the leads, along with informing sales team about what and how much content has been used by a lead. It helps in keeping the leads interested and engaged until they become a part of the sales.

Helps in defining aims, objectives, and procedures

As inbound marketing mainly focuses on customers’ interests, it helps you as a marketer in setting objectives and analyzing them based on website analytics to comprehend whether your objectives are being met or not. You can easily keep track of the outcomes from each part of inbound marketing and connect them back to the customers, create new leads and understand its impact on ROI. It also helps the marketer in identifying their mistakes and make new creative and compelling changes in their content to attract more audiences.

When marketers generate quality and appropriate content using inbound marketing techniques, they can present their product or service in a positive light and help their target customer make the correct decision and in doing so, they can expand their business and reach into new markets.

16 Dec 2017

Digital marketing apps

In today’s competitive environment of the markets, marketers must keep an eye on their campaigns 24/7 in case they need to make any changes using the Digital Marketing Apps. If search engines are updating their features or the company’s website has been bugged, any deceitful practice can lead to severe damages to the business. In digital marketing approach, Mobiles and Tablets play a very decisive role. Given below is the list of 10 Android Digital Marketing Apps that are crucial and very beneficial for the digital marketers:

  1. WordPress

WordPress is an Android App, which plays a very fundamental role in managing a WordPress site. With the hectic market environment, marketers and blogger can use this app to make their tasks easier. This app allows the marketers to appraise their website with most recent updates without delaying the delivery of information.

  1. Facebook Pages Manager

Facebook Page Manager App is used to manage the Facebook page of a business. Using this app, marketers can manage all their Facebook pages to send and receive messages, post product and service related updates on the page and look at the audience insights for the page.

  1. Google My Business

As a digital marketer, using Google My Business, you can validate your business info, handle customer feedback, monitor your website reports, and get personalized audience insights on how your customers are interacting with your business through an online platform to construct your brand name.

  1. YouTube Creator Studio

If you are a digital (video) marketer and frequently manage your videos, with the help of YouTube Studio app, you can manage your YouTube channels in an easier and quicker way.  You can keep track of most recent statistics, reply to comments, upload modified video thumbnail imageries, plan videos, and receive notifications so that you can stay connected with your channel and subscribers from anywhere in a very productive way.

  1. Buffer- Social Media Management Platform

Buffer App can be tremendously beneficial for you if you have to manage the social media updates on regular basis. If you are a digital marketer, this app can assist you in sharing day-to-day updates on social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+, and also save you a lot of time. Marketers can plan their updates, and post and share remarkable content from many online and offline sources.

  1. Hootsuite – Schedule Posts on Social Media Platforms

As a digital marketer, you can use Hootsuite App to publish and share the pictures related to your business products and services on all your social networks accounts at the same time.

You can keep track of the activities pertaining to your brand and manage your numerous social media accounts like Facebook, Twitter, Instagram, YouTube, and LinkedIn, all at one place.

  1. WunderList – To-Do Lists & Tasks

WunderList App is very beneficial for digital marketers as it helps them in managing their multiple tasks, and schedules. Marketers can utilize this app for formulating a content marketing strategy, social media marketing plans, and execute those plans as has been programmed into their schedules.

  1. Google Adsense

The Google AdSense app offers an easier technique to keep track of crucial data from your AdSense and AdMob marketing accounts. It aids you in gaining access to reporting features any place, straight from your mobile device. This app delivers you with an overview of the account and gives access to comprehensive performance information on all vital factors. It offers reports comprising of top ad units, channels, networks, websites, nations etc.

  1. Perch

Perch is a free Android and iOS app that offers you a comprehensive detail of all the references your company receives on the social media platforms, along with the mentions your competitors receive. You convey to Perch about the business corporations it should follow, and it produces a news feed of latest updates and references about those business corporations on social media platforms like Twitter, Instagram, Google+, Yelp, Foursquare, and Living Social. Perch is perhaps an ideal app for small businesses as it helps them in monitoring their competitors’ activities.

  1. HubSpot

HubSpot is an inbound marketing management tool and is considered an effective service in the digital marketing industry. The company created this mobile app for Android and iOS that offers you access to HubSpot tools and analytics.

08 Dec 2017

Digital

Usually, it is the small businesses that struggle with which type of marketing method will suit their business the most. As they have limited funds that can only be used for one or the other, not both. It is not an easy decision to make and need an in-depth evaluation before finalizing anything.

Talking about different types of marketing, it can be broadly classified into two types, traditional and digital marketing. Using printing ads in newspapers and magazines, television ads, billboards, etc. are typical examples of traditional marketing. On the other hand, building a website, ads on social media platforms, etc. are a part of digital marketing.

Traditional Marketing

Advantages of Traditional Marketing

  • A marketer can easily reach his or her target local audience.
  • Marketing material can be distributed in the form of hard copies to the target customers so that customers can read the content whenever they want.
  • Since it contains traditional methods of marketing, most people are already aware of it and it is easy for them to understand and follow them.

Disadvantages of Traditional Marketing

  • There are no significant interactions between marketer and the customer. It is more about delivering information to customers than actually connecting with them.
  • Traditional marketing mediums like print or television media can be very expensive as compared to non-traditional ones.
  • It is difficult to measure the success of the traditional marketing campaigns.

Digital Marketing

Advantages of Digital Marketing

  • Digital marketing has an extensive reach. A marketer can reach both local as well as an international audience without difficulty.
  • The target audience can pick on how they want to reach the marketing content of a product or service whether it is through a blog post, a video or through social media platforms.
  • A marketer can easily interact with the target audience through social media websites like Facebook, Twitter, YouTube, or the official website of the brand.
  • A marketer can encourage the potential customers, clientele, and followers to visit their website, read about their products and services to buy them, and share their feedback.
  • Digital marketing is a very cost-efficient method as compared to the traditional methods.
  • The success of the digital marketing campaigns can be measured easily using Google Analytics and other tools offered by popular social media platforms. That way a marketer can make the required changes and acclimatize very swiftly to improve the campaign results.
  • Using digital marketing methods, any business, whether it is a small size or medium size, can compete with any competitor irrespective of their size.
  • A digital marketer can use SEO tools to increase the traffic to his or her company website and increase the number of subscribers and improve conversion rates.

Disadvantages of digital marketing

  • If digital marketers are not careful about deceitful activities, their confidential data might be hacked.
  • Even in today’s digital savvy environment, several consumers are not very attentive towards internet facilities. They prefer to go to a physical store than buying anything online.
  • A number of internet users usually ignore internet ads, which can lead to businesses losing their valuable website traffic.

Conclusion

Though both methods have their own place in the market, the major support goes in the favor of digital marketing. Nevertheless, traditional marketing is still vital for the audience that prefers traditional ways of life. As a result, the best option is to create a smart blend of traditional and digital marketing. Make an effective evaluation of traditional and digital marketing methods and create a strategy that will take your brand to the heights where you want it to be.

Instead of taking just one approach, it looks as if that a multi-channel tactic will come up with a lot more exceptional benefits of paper along with the expediency and accessibility of digital marketing methods.