The increasing number of mobile users globally and the advancement in technology has led to new opportunities for businesses to connect with audience better and quicker. The evolution of Mobile Websites and Apps has made this possible and this revolution led to increased emphasis on Mobile Marketing.
Internet usage via mobiles has replaced the usage of internet through personal computers to quite a large extent and that is why businesses need to concentrate on reaching a wider section of audience through responsive mobile websites and Apps. This too is an important segment of Digital Marketing and Digital Hat takes you through the concept of Mobile Marketing in depth which covers the following important topics.
- Mobile Marketing for different Business Industries
- Mobile Websites, their properties, and design
- Engaging Users with mobile sites
- Designing Apps for different mobile platforms (OS)
- Targeting based on Demographics
- Mobile Ads