Introduction to Digital Marketing:

  • Introduction to Digital marketing
  • Digital Marketing Channels and benefits
  • Digital Marketing scope and benefits
  • Digital Marketing mix
  • Digital marketing for B2B, B2C, Start ups
  • Global, local web marketing strategies
  • Best practices

Search Engine Optimization (SEO):

  •  What is SEO?
  • SEO role in Digital Marketing
  • Keyword research and analysis
  • On page optimization
  • Web master tools
  • Off page optimization
  • SEO report

Email Marketing:

  • Introduction to Email Marketing,
  • Email as Conversation,
  • Creating the Email,
  • Combining Email with Other Channels,
  • The Mailing List, Spam and Blacklists,
  • Working with Email Service Providers (ESPs)
  • Metrics & Measurement

Pay per Click (PPC)/ Search Engine Marketing (SEM)/ Google Ad words Certificate:

  • Introduction to PPC Advertising
  • Keywords and Match Types
  • Writing Effective Ad Copy and Ad Extensions
  • Creating Your Account Strategy and Monitoring Accounts
  • Testing and Advanced Landing Page Strategy
  • Campaign Settings and Conversion Tracking
  • Bidding and Reporting Content/Display Network
  • Account Organization and Quality Score

Google Ad words Certification Included (Optional)

Social Media Marketing:

    Introduction to Social Media

  • Creating a Social Media Strategy
  • Understanding Paid, Earned, and Owned Social Media,
  • Social Sharing
  • Blogging for Business
  • Viral Marketing,
  • Finding & Communicating with Influencers
  • Video & Youtube Marketing
  • YouTube Advertising
  • Social Networking & Facebook
  • Facebook Advertising
  • Microblogging & Twitter
  • Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics
  • Marketing through LinkedIn
  • Pinterest & Image Marketing and
  • Instagram

Mobile Marketing :

  • Intro to Mobile Marketing
  • Understanding Mobile Devices
  • Core Product and Service Offerings
  • Supplemental Products and Service Options
  • Incentives and Loyalty Programs
  • Mobile Website
  • Mobile Advertising and Search
  • Mobile Marketing and Social Media
  • Location and Mobile
  • Mobile Rules and Regulations
  • Mobile Marketing Analytics

Content/Inbound Marketing:

  • Identifying Prospects,
  • Content Marketing Strategy,
  • Executing a Content Marketing Strategy,
  • Influencer Marketing, e-Newsletters,
  • Social Networks
  • Writing Messages and Creating Content
  • Getting Your Message into the Media
  • Measuring the Results of Content Marketing
  • Blog Marketing
  • Video Marketing
  • Image Marketing
  • Articles/Press Release Marketing
  • Email Marketing
  • Event Marketing and
  • B2B Marketing

Affiliate Marketing

  • Overview of affiliate marketing
  • How affiliate marketing works
  • Benefits of Affiliate marketing
  • Platforms for Affiliate marketing

Web Analytics:

  • Intro to Web Analytics
  • Web Data Analysis Guide
  • Social Media Analytics
  • Industry Models
  • Complex Measurement and Approaches
  • Data Collection
  • Key Performance Indicators and Analytics Techniques
  • Segmentation
  • Making Web Analytics Actionable
  • Qualitative Research
  • Experimentation and Testing
  • Competitive Intelligence Analysis
  • Multi-Channel Analytics
  • Dashboards and
  • Google-specific Techniques and Reports

Website Design:

  • Understand the foundations of web design and development
  • Types of Websites
  • Role of websites in digital world
  • Website designing and development
  • Mobile friendly websites
  • Importance of responsive website

Tools:

      • Picking the right tools
      • Free/Paid tools
      • Insights and trends
      • Books, blogs to follow
      • How to keep up-to-date with latest trends in digital
      • Online reputation management/PR

Certification:

      • Google Ad words Certificate included (optional from Jan 2015)
      • All participants will get their Course Completion Certificate
      • Certification of Achievement will be given to participants who have achieved more than 50 % in their assessment.

Placements Assistance Provided:

Live Project:

      • Live projects will be given to the participants, your certification will be based on the performance of your live project

Duration:

      • 90 hours
      • Plus 50 + hours of your time (to practice)

Batches & Timings options:

      • 3 Months(Weekdays): 11- 2 PM/2-5 PM/7-9 PM
      • 5 Months (Weekends): 11- 2 PM/2-5 PM
      • Weekdays: Mon - Fri

Batch Size:

  • Maximum of 8 students to give personal attention and customized training method