Learn from experts

At Digital Hat we have industry experts who are ready to share their experience and knowledge with you.

Daily Assignments

Daily Assignments after the class will be personally checked by the trainers.

Certification

Get certified on all major certifications to be qualified digital marketer.

Personalised Q&A;

2 hours Q&A; session every month after completion of training at no charges

Search Engine Marketing(PPC)

Search Engine Marketing Course (SEM) is an important tool of Digital Marketing. With so many businesses competing for the same target audience, SEM is a proven effective method to promote your business. SEM is defined as the marketing practice which uses paid advertisements that appear on search engine results pages. SEM uses a combination of SEO, keyword research, paid ads and other search techniques.

PPC or Pay-per-click advertising is the most used SEM concepts. PPC literally means you pay for a listing only when the user clicks your ad. Search engine advertising is one of the most popular forms of PPC. Whenever an advertiser’s ad is clicked, sending a visitor to their website, they pay the search engine a nominal fee. When PPC is working correctly, the fee is negligible, since the visit is worth more than what you pay.

A perfect PPC campaign needs a lot of research – choosing the right keywords, organizing those keywords into ad groups and campaigns and finally lining up the PPC landing pages which are optional for conversions. Often search giants like Google rewards advertisers who create relevant PPC campaigns by charging them less fee. So, it is necessary to learn the right way to do a PPC campaign. Ad words are the most commonly used PPC advertising trend. Ad Words prompt the business to created ads on Google’s search engine. Whenever a search is initiated, Google dives into the pool of Ad Words advertisers and selects a set of winners to display on the ad space, on its search results page.

Get tools worth 83,689 INR absolutely free! When you join.

48 Sessions of best in class personal training.

Placement Assistance based on the performance.

Batch Timings

Weekdays

1 hr session - Monday to Friday (8am, 10am , 11am , 12pm and 4pm) &
Monday, Wednesday and Friday (7pm Alternative days)

Weekends

3 hrs session - Saturday and Sunday (2pm to 5pm)

Key Features

Research Based Internship

Placement Assistance

Hands-on Projects and Assignments

Adwords Certification

Course Completion Certificate

Free Demo Classes

Practical Training - Learn on real live projects for individuals

24X7 Support - 24X7 Support via online assistance

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