Pay per Click (PPC)/ Search Engine Marketing (SEM)/ Google Ad words Certificate

  • Introduction to PPC Advertising
  • Keywords and Match Types
  • Writing Effective Ad Copy and Ad Extensions
  • Creating Your Account Strategy and Monitoring Accounts
  • Testing and Advanced Landing Page Strategy
  • Campaign Settings and Conversion Tracking
  • Bidding and Reporting Content/Display Network
  • Account Organization and Quality Score

 Google Ad words Certification Included (Optional)