Search Engine Marketing(PPC)

Search Engine Marketing Course (SEM) is an important tool of Digital Marketing. With so many businesses competing for the same target audience, SEM is a proven effective method to promote your business. SEM is defined as the marketing practice which uses paid advertisements that appear on search engine results pages. SEM uses a combination of SEO, keyword research, paid ads and other search techniques.

PPC or Pay-per-click advertising is the most used SEM concepts. PPC literally means you pay for a listing only when the user clicks your ad. Search engine advertising is one of the most popular forms of PPC. Whenever an advertiser’s ad is clicked, sending a visitor to their website, they pay the search engine a nominal fee. When PPC is working correctly, the fee is negligible, since the visit is worth more than what you pay.

A perfect PPC campaign needs a lot of research – choosing the right keywords, organizing those keywords into ad groups and campaigns and finally lining up the PPC landing pages which are optional for conversions. Often search giants like Google rewards advertisers who create relevant PPC campaigns by charging them less fee. So, it is necessary to learn the right way to do a PPC campaign. Ad words are the most commonly used PPC advertising trend. Ad Words prompt the business to created ads on Google’s search engine. Whenever a search is initiated, Google dives into the pool of Ad Words advertisers and selects a set of winners to display on the ad space, on its search results page.

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Key Features

Research Based Internship

Placement Assistance

Hands-on Projects and Assignments

Adwords Certification

Course Completion Certificate

Free Demo Classes

Practical Training - Learn on real live projects for individuals

24X7 Support - 24X7 Support via online assistance

TESTIMONALS

Kishan Gopal

I learnt actual digital marketing from Digital Hat’s live accounts. Now I find my job very easy. Thank you Digital Hat.

Reetu

Though there are numerous topics, Digital Hat provided live work scenarios for our assignments. I learnt a lot from them.

Mukesh Kapoor

I was very impressed with the way the faculty devised the classes. They were very helpful and explained everything in detail.

Shruti

I’m a social media freak and thanks to Digital Hat. I loved social media marketing. Now I have a job in my favorite passion.

Sairam

Hi I am Sairam. All my family and friends used to think that I would never get a job. I thought like that too. Digital Hat offered an affordable course with Installment facility. It was very helpful and now I got a job.

Sivaram Krishna

I’m from Adilabad and I studied Btech. I did not want to go for java coding jobs like most of my friends. So, I learnt Digital Marketing and now I have a more flexible job than my friends.

Awanish

Call center jobs got so boring to me that I wanted to do anything else but calling. My friend was doing a course in digital marketing with Digital Hat. I joined here just for fun. I never thought that digital marketing can be so exciting.

Sairam Sola

When my company asked to run a different kind of marketing campaign, I was totally confused. I did digital marketing with Digital Hat and learnt a lot about email marketing. I now run dedicated email marketing campaigns.
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