Search Engine Marketing Course (SEM) is an important tool of Digital Marketing. With so many businesses competing for the same target audience, SEM is a proven effective method to promote your business. SEM is defined as the marketing practice which uses paid advertisements that appear on search engine results pages. SEM uses a combination of SEO, keyword research, paid ads and other search techniques.
PPC or Pay-per-click advertising is the most used SEM concepts. PPC literally means you pay for a listing only when the user clicks your ad. Search engine advertising is one of the most popular forms of PPC. Whenever an advertiser’s ad is clicked, sending a visitor to their website, they pay the search engine a nominal fee. When PPC is working correctly, the fee is negligible, since the visit is worth more than what you pay.
A perfect PPC campaign needs a lot of research – choosing the right keywords, organizing those keywords into ad groups and campaigns and finally lining up the PPC landing pages which are optional for conversions. Often search giants like Google rewards advertisers who create relevant PPC campaigns by charging them less fee. So, it is necessary to learn the right way to do a PPC campaign. Ad words are the most commonly used PPC advertising trend. Ad Words prompt the business to created ads on Google’s search engine. Whenever a search is initiated, Google dives into the pool of Ad Words advertisers and selects a set of winners to display on the ad space, on its search results page.