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16 Dec 2017

Digital marketing apps

In today’s competitive environment of the markets, marketers must keep an eye on their campaigns 24/7 in case they need to make any changes using the Digital Marketing Apps. If search engines are updating their features or the company’s website has been bugged, any deceitful practice can lead to severe damages to the business. In digital marketing approach, Mobiles and Tablets play a very decisive role. Given below is the list of 10 Android Digital Marketing Apps that are crucial and very beneficial for the digital marketers:

  1. WordPress

WordPress is an Android App, which plays a very fundamental role in managing a WordPress site. With the hectic market environment, marketers and blogger can use this app to make their tasks easier. This app allows the marketers to appraise their website with most recent updates without delaying the delivery of information.

  1. Facebook Pages Manager

Facebook Page Manager App is used to manage the Facebook page of a business. Using this app, marketers can manage all their Facebook pages to send and receive messages, post product and service related updates on the page and look at the audience insights for the page.

  1. Google My Business

As a digital marketer, using Google My Business, you can validate your business info, handle customer feedback, monitor your website reports, and get personalized audience insights on how your customers are interacting with your business through an online platform to construct your brand name.

  1. YouTube Creator Studio

If you are a digital (video) marketer and frequently manage your videos, with the help of YouTube Studio app, you can manage your YouTube channels in an easier and quicker way.  You can keep track of most recent statistics, reply to comments, upload modified video thumbnail imageries, plan videos, and receive notifications so that you can stay connected with your channel and subscribers from anywhere in a very productive way.

  1. Buffer- Social Media Management Platform

Buffer App can be tremendously beneficial for you if you have to manage the social media updates on regular basis. If you are a digital marketer, this app can assist you in sharing day-to-day updates on social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+, and also save you a lot of time. Marketers can plan their updates, and post and share remarkable content from many online and offline sources.

  1. Hootsuite – Schedule Posts on Social Media Platforms

As a digital marketer, you can use Hootsuite App to publish and share the pictures related to your business products and services on all your social networks accounts at the same time.

You can keep track of the activities pertaining to your brand and manage your numerous social media accounts like Facebook, Twitter, Instagram, YouTube, and LinkedIn, all at one place.

  1. WunderList – To-Do Lists & Tasks

WunderList App is very beneficial for digital marketers as it helps them in managing their multiple tasks, and schedules. Marketers can utilize this app for formulating a content marketing strategy, social media marketing plans, and execute those plans as has been programmed into their schedules.

  1. Google Adsense

The Google AdSense app offers an easier technique to keep track of crucial data from your AdSense and AdMob marketing accounts. It aids you in gaining access to reporting features any place, straight from your mobile device. This app delivers you with an overview of the account and gives access to comprehensive performance information on all vital factors. It offers reports comprising of top ad units, channels, networks, websites, nations etc.

  1. Perch

Perch is a free Android and iOS app that offers you a comprehensive detail of all the references your company receives on the social media platforms, along with the mentions your competitors receive. You convey to Perch about the business corporations it should follow, and it produces a news feed of latest updates and references about those business corporations on social media platforms like Twitter, Instagram, Google+, Yelp, Foursquare, and Living Social. Perch is perhaps an ideal app for small businesses as it helps them in monitoring their competitors’ activities.

  1. HubSpot

HubSpot is an inbound marketing management tool and is considered an effective service in the digital marketing industry. The company created this mobile app for Android and iOS that offers you access to HubSpot tools and analytics.

08 Dec 2017

Digital

Usually, it is the small businesses that struggle with which type of marketing method will suit their business the most. As they have limited funds that can only be used for one or the other, not both. It is not an easy decision to make and need an in-depth evaluation before finalizing anything.

Talking about different types of marketing, it can be broadly classified into two types, traditional and digital marketing. Using printing ads in newspapers and magazines, television ads, billboards, etc. are typical examples of traditional marketing. On the other hand, building a website, ads on social media platforms, etc. are a part of digital marketing.

Traditional Marketing

Advantages of Traditional Marketing

  • A marketer can easily reach his or her target local audience.
  • Marketing material can be distributed in the form of hard copies to the target customers so that customers can read the content whenever they want.
  • Since it contains traditional methods of marketing, most people are already aware of it and it is easy for them to understand and follow them.

Disadvantages of Traditional Marketing

  • There are no significant interactions between marketer and the customer. It is more about delivering information to customers than actually connecting with them.
  • Traditional marketing mediums like print or television media can be very expensive as compared to non-traditional ones.
  • It is difficult to measure the success of the traditional marketing campaigns.

Digital Marketing

Advantages of Digital Marketing

  • Digital marketing has an extensive reach. A marketer can reach both local as well as an international audience without difficulty.
  • The target audience can pick on how they want to reach the marketing content of a product or service whether it is through a blog post, a video or through social media platforms.
  • A marketer can easily interact with the target audience through social media websites like Facebook, Twitter, YouTube, or the official website of the brand.
  • A marketer can encourage the potential customers, clientele, and followers to visit their website, read about their products and services to buy them, and share their feedback.
  • Digital marketing is a very cost-efficient method as compared to the traditional methods.
  • The success of the digital marketing campaigns can be measured easily using Google Analytics and other tools offered by popular social media platforms. That way a marketer can make the required changes and acclimatize very swiftly to improve the campaign results.
  • Using digital marketing methods, any business, whether it is a small size or medium size, can compete with any competitor irrespective of their size.
  • A digital marketer can use SEO tools to increase the traffic to his or her company website and increase the number of subscribers and improve conversion rates.

Disadvantages of digital marketing

  • If digital marketers are not careful about deceitful activities, their confidential data might be hacked.
  • Even in today’s digital savvy environment, several consumers are not very attentive towards internet facilities. They prefer to go to a physical store than buying anything online.
  • A number of internet users usually ignore internet ads, which can lead to businesses losing their valuable website traffic.

Conclusion

Though both methods have their own place in the market, the major support goes in the favor of digital marketing. Nevertheless, traditional marketing is still vital for the audience that prefers traditional ways of life. As a result, the best option is to create a smart blend of traditional and digital marketing. Make an effective evaluation of traditional and digital marketing methods and create a strategy that will take your brand to the heights where you want it to be.

Instead of taking just one approach, it looks as if that a multi-channel tactic will come up with a lot more exceptional benefits of paper along with the expediency and accessibility of digital marketing methods.

20 Nov 2017

Google Analytics Questions

In November 2005, Google introduced the Google Analytics. It is a free service offered to analyse website platforms offered by Google. It monitors and reports website movement or traffic. Given below are a few Google Analytics interview questions and answers:

1. What is the Google Analytics and what is its main objective?
Ans. Google Analytics is a web analytics program, which is used to keep track of the website traffic. The main objective of this software is to evaluate website information and take steps to improve the performance and revenue.

2. What are conversions?
Ans. Conversions take place when any predetermined goals are achieved in the form of return on investment in a business. It means that when a user buys something, it is considered as conversion. We can use Google Analytics to track conversions.

3. Define a session?
Ans. A session is a group of user interactions with your website that takes place within a given time frame.

4. What is KPI in Analytics?
Ans. KPI stands for Key Performance Indicators. KPI assists the business to evaluate their websites depending on the business objective.

5. What is meant by segments in Analytics?
Ans. Segments are the subcategory of data in total data.

6. What is the meaning of events in Google Analytics?
Ans. Events are the interactions between user and content that could be monitored individually from a web page.

7. What are goals in Google analytics?
Ans. The goal defined as once the user activity completed any activity that contributes to the success of the business.

8. What is benchmarking?
Ans. Benchmarking helps in comparing the data with the market-based aggregates.

9. What is Bounce Rate?
Ans. Bounce Rate is the ratio of users who do not usually visit further than the home page of a website as it shows the lack of interest in users towards the website.

10. What is Funnel in Goals?
Ans. The number of pages that a user is expected to go through to arrive at the target page to achieve the goal is termed as Funnel.

11. Can the existing goals be deleted in Google Analytics?
Ans. No, they cannot be deleted, but you can stop recording by inactivating the goal.

12. What is a custom event in Google Analytics?
Ans. Custom events are used to monitor the changes in a precise metric.

14. What is a purpose of Acquisition Reports?
Ans. Helps in analysing the source of website traffic.

15. What are Experiments in Google Analytics?
Ans. An experiment is a tool that is utilized to evaluate the outcomes of marketing campaigns with different designs.

16. Define attribution in Google Analytics?
Ans. Attribution is a rule or set of rules, that helps in determining how to assign credit for sales and conversions at every touch point in the funnel.

17. What is Real-time data?
Ans. Real-time data reflects the current traffic and visitor information of a website.

18. What is meant by Average Load Time?
Ans. Average load time is the average amount of time that is used by a website to load in a web browser.

These are only a few most commonly asked Google analytics interview questions. There are several other sources available to answer many more questions.

16 Oct 2017

Even though there are many digital marketing blogs out there, a good blog can still be hard to find. The digital marketing field is highly open to changes and therefore it is very vital for a marketer to keep track of Digital marketing updates. As a result, the best way to stay updated is to read and follow blogs that offer a wide variety of content for those working in digital marketing industry.

Though a large number of the digital marketing experts favour using Google Reader, one could use many blog subscriptions for digital marketing updates. To get the best updates, it is always a better option to follow and subscribe diverse set of blogs using email services. Email subscriptions will help you in getting the best digital marketing posts or articles out of the lot available on various online platforms. Given below is a list of a few marketing blogs that you can subscribe to in order to get latest digital marketing updates:

Quick Sprout

Quick Sprout is a digital marketing blog, which is managed by Neil Patel. He has been writing a blog about digital marketing and Search Engine Optimization tools for more than a decade now. He has written more than 175 pages of blog entries, Quick Sprout offers boundlessly valuable tips and practices on how to increase website traffic and how to convert visitors into customers. Neil Patel is a skilful and captivating writer and his unique writing style make every post worth reading.

AllFacebook

AllFacebook was initially started by Nick O’Neill. This is kind of a periodical from MediaBistro, which is committed to the goings-on that takes place on Facebook. Facebook offers a wide range of digital marketing tools for its users like Pixel and AllFacebook is a great way to know about them. You can also check out AllFacebook Marketing Conference where some of the best experts in social marketing come together to discuss fresh ideas to help a business.

Buffer

Buffer has gained a lot of popularity amongst readers in recent times. This is large because they share a variety of content that is not only fascinating to read but also quite enlightening. The social media marketing content offered by Buffer comprises the state-of-the-art social media stratagems, tools, and analytics that can be used on popular social media platforms like Twitter, Facebook and much more.

 

Google Webmaster Central Blog

If you are looking for most recent news and updates in the field of SEO, you cannot find a better source than Google Webmaster Central Blog. This blog has a very clean and user-friendly layout and is a great place for anybody who wants to stay in touch with the newest tools and methodologies that are offered by Google to improve a website’s performance.

Vero

Vero is a great email platform that offers a vigorous and, awe-inspiring blog equipped with various useful and effective features and services. Digital marketing experts who are looking for personalized email marketing tool and analytics, the writers working with Vero offer a wide range of answers to common email marketing dilemmas that are supported by approved statistics.

Copyblogger

It was started in January 2006.  This blog is without a doubt a thought-provoking platform augmented with a diversity of information on content marketing. If you are not subscribed to this blog, you are certainly missing out on some of the most noteworthy matters of digital marketing.

Econsultancy

Even though Econsultancy is an intellectual and appealing content digital marketing source, it also helps businesses attain superiority in both online marketing and e-commerce grounds with well-researched tools and strategies. They are sturdy in European markets as well.

There are several other online marketing platforms where you can get what ‘s latest and what are other future possibilities in the field of digital marketing that can help a business boost its online presence and reach a wide base of customers around the world.

03 Oct 2017

Digital marketer

Being a digital marketer is a tricky business. You are always in a hurry to meet some deadline or struggling to attain closely bound KPIs. No matter what your job is, time seems to be always short. However, a digital marketer does not have to go through the digital marketing world without help. Given below are a few tools that every digital marketer must keep in their toolkits.

Google Analytics

Google Analytics must be fitted on your website. The moment your website goes online, you must record all that is happening. Otherwise, you wouldn’t know what is working and what is not. Google Analytics is a simple online service that helps your website to keep track of how many visitors visits your site on daily basis, what pages they are viewing, how long they were on your site etc. Moreover, Google offers these services free. Google Analytics is the mainstay for most of the marketing campaigns, helping in making well-informed choices.

Keyword Planner

This tool displays the traffic volume associated with a particular keyword. This allows a marketer to recognize the right keywords and enhance their website to make it appear on the top list of search results.

Peek

UserTtesting.com offers a free service known as Peek. It helps in examining whether your marketing strategies are working or not. Peek offers free evaluations of a website every month. It offers a remarkable understanding into your website and that too for absolutely no charges.

MailChimp

MailChimp is a most preferred tool for thousands of digital marketing professionals through the world. It is an email marketing company, which offers the most substantial free plans in the marketing industry. This email marketer comes equipped with a variety of default templates. Your emails are tracked and it offers some rudimentary analytics built-in as standard.

BuzzSumo

BuzzSumo is a very effective tool that scans social media platforms looking for blogs and articles and recording how many times each post or article was shared or how much visit each of them received.

Mozinars

Mozinars are the online seminars that last between 45 minutes and one hour. These seminars include topics related to digital marketing. Earlier topics have comprised of the marketing content sharing tips, and guidance on how to grow your email list. All the previous seminars are obtainable on Moz’s website and you can subscribe for the future updates.

Sprout Social

Sprout is a social media organization and arrangement platform. It is quite useful for businesses as it makes it stress-free for them to market their brands to present customers and potential customers through social media platforms.

Facebook’s Power Editor

The Facebook’s Power Editor is a powerful tool for generating and managing marketing campaigns. Facebook is continually enhancing its marketing platform, and they regularly announce new marketing features for its users. If you are new to the paid social marketing services, Power Editor is perhaps the best option, as you do not have to pay a fee to the third party to build and manage your advertisements.

Zendesk

Zendesk offers a full set of tools that can help your customer support teams in answering to the needs and queries of all your customers. The platform collects all your communication networks in one place, which makes it easier to respond the emails, phone calls and chat requests.

LiveChat

LiveChat is one-step ahead when it comes to customer service. It facilitates for you to chat with the individuals who are visiting your website. It implements ‘Chat now’ box on the page of your website that can allow your potential customers to reach you straightaway and also help you effectually answer the questions and inquiries from those visiting your website.