09 Feb 2018

B2B Digital Marketing

Marketing is an important aspect for all companies. Even the B2B companies often find it advantageous to use digital marketing for improving business. There are many changes that are now visible in the marketing world but still maintaining a relationship and good service has not changed the hands. The business owners thus will find it beneficial to use these B2B digital marketing tips to improve the business performance.

Focus on the content

There is no denying the fact that content is still the king for all business outcomes. Digital marketing uses the content as a sharp weapon to fight all challenges. Many businesses take time but understand the fact that the revenue generation increases when high-quality content is provided to the buyers. The business requires creating interesting and attractive content. The customers should relish and get what they want otherwise they will not enjoy the website and might re-bounce. The online community demands long-term content which should be finalized based on the research about consumers demands.

Use social media to attract new and existing customers. This is the best way to increase traffic which in turn generates revenue for the business. The email list, social media is the fastest way to get in touch with the new users.

How is it useful for your business?

This is a very powerful tool to generate traffic and brand awareness, but most of the companies miss out using it as brand awareness. There are many research results that show that Twitter is the most successful way of promoting any content. The B2B audience has shown that twice large number of users use this platform over others. This is not a social media profile but should be used as a platform for creating and promoting the brand. This is a platform where the audience can be realized as the positive image of the business and also create loyal visitors. They are a large number of users and the business should use this platform to win support here.

There is no way that any platform which is not using social media will be able to survive in long run. Business analysts can create an analysis which will check for revenues and show how much business will be able to get the return when they use this service.

Digital marketing will create a boom in the business if it is used wisely and there should be a definite progression.


03 Feb 2018

Content marketing training institute

Business is all about promoting the product and service in a right way to attract as many customers as possible putting less effort. Traditional marketing is definitely a good way to promote your business but another most important thing that can help your business grow just perfectly is the content marketing. Content marketing is nothing but the creation and sharing of quality content to target the right customers. Content marketing is beneficial for both the customers and your business. While traditional marketing is more direct the content marketing is an indirect way of marketing. You can choose to get some training on this subject from the content marketing training Institute to have an extensive knowledge of content marketing.

If you are wondering how this content marketing can help you grow your business actually, you landed on the right page as we have discussed that in this article in details. So, have a read to know it.

  • The first way how the content marketing can help you grow your business is by search engine traffic. Yes, one of the first reason to get ranked higher in the search engine is better and high-quality content. Remember Google always prefer the high-quality content and this is what gets more preference for higher ranking in the search engine. Higher rank in search engine naturally helps you get more traffic which is extremely required for a business to grow faster. There are many websites that have witnessed growth in the business just by creating high-quality content and receiving a higher rank in the search engine.
  • Business is all about good and loyal customers. Searching new customers is a vital part of every business. But sometimes we get so busy in searching the new customers that we forget to focus on retaining the existing customers. And thankfully, content is really a great way of retaining the existing customers. Just keep creating high-quality content on regular basis and keep sharing them to make your existing customers more loyal towards your business. If you are seeking help for creating good content then get help from the content marketing training Institute.
  • A steady stream of content can help your business generating leads smoothly. Generating leads is one of the best tasks of the sales team and with high-quality content in hand, you can assure that generating leads is not that tough at all. Also, not just creating leads rather this strategy is helpful for nurturing the existing leads as well.
  • Content marketing is far more helpful than the traditional advertising. You must have noticed that we all have that same tendency to skip an ad as soon as we can figure out that SKIP button. But if a good content can offer helpful information to the viewers, they will much likely come to your website again and again in search of good content and eventually, they become the loyal customers.
  • Content marketing supports the customer care and sales team. Yes, while content marketing helps the customers get most of their queries asked, it is helpful to the sales team as well. The content you create should be such that can drive people towards the sales funnel which will be ultimately helpful for the company’s bottom line.

So, content marketing should be a vital part of the business to help it grow faster. While there are many forms of content marketing such as videos, social media and e-book, a blog post is the most effective one. For better result, contact a content marketing training Institute and they will guide you better in this.

22 Jan 2018

Digital marketing interview questions

There cannot be something better than having the opportunity to face an interview in the company that you have always expected to work for. As a digital marketing manager who has just stepped into the competitive world of jobs, you would definitely want to know what the interviewer might be looking forward to asking you. Here is a list of some digital marketing interview questions that you should expect while you face an interview for your position.

Why did you leave your previous job and how long do you think you want to remain employed with our company?

To answer the first part of the question give professional answers such as looking forward to better prospects or desire to be associated with a famous brand or a company.  You can also give reasons for your job has been outsourced or your company has been merged or acquired.  Abstain from giving reasons like your company was not a good one. You left because of work pressure or you were not getting a promotion etc.

To answer how long you wish to stay with the present company don’t hurriedly announce that you are looking to gain experience for a short period. A company spends much time and money on you in different ways when you join. The employer will lose no time in crossing your name out of the list. An answer like – “I have been gaining experience to join an esteemed company as yours and I would like to exploit my work skills here so I can enhance my knowledge on the profession while working here.”

Tell me your work experience and how has it helped you develop your career?

This is an important section and will determine what you know and have learned in your past job. Use words like – prioritization, organization, working in a team, sound judgment, reasoning etc.

Did you help your company gain in sales? If yes, then explain the strategies that you used.

The answer should always be ‘YES’. Explain some strategies that you used in your previous job – explain about how you use social media platform, SEO, usage of keywords, link website pages using keyword phrases, Pay Per Click advertising etc. to boost the sale of your company.

How do you handle critical situations at work?

Use these phrases to form your sentences – calm down myself, keep an optimistic view, make a swift plan to handle the situation, trust my knowledge and intuition, take quick decision and execute.

Can you handle pressure at work and effectively complete your targets?

Again your answer should be ‘YES’. You can say you motivate yourself by taking a break once a week to clear your head. So, once you go back to work you are full of new ideas and have the necessary zing to achieve your targets.

How will you handle a team that has a person who doesn’t like you?

Your reply should be a tactful one. Say that you will make sure that negative feeling will not impact the work. Also, add that you will find opportunities to interact with our colleague and discuss on how you can make things better between us. Also, a person’s opinions should not undermine one’s self-esteem. Every individual has a different view on things and we need to discuss and come to a mutual conclusion to help complete the task perfectly and on time.

Why did you pick digital marketing as your career? What attracts you to this profession?

You need to speak about the potential you see in this industry and how digital marketing is a profession that will sustain in the near future. The position of a digital marketer is definitely a beneficial one and it offers attractive salary and incentives. Not forgetting that you get to work with good brands. To take the credit for boosting the sales of the company and to help with its brand recognition is definitely a position to be proud of.

Which is/are the most effective type/types of digital marketing and why?

Think about which type of digital marketing tool has proved to be the best when you applied in your earlier work. You can mention about your prior experience and how you succeeded in it. You can give a rough idea of where your company was when you took over a certain campaign and what was the final result. You can use percentage when you speak about the campaign.

Do you think you can have a successful career in digital marketing?

YES, mention about how world is already gone digital and how things are already changing when it comes to being digital.

What do you hate about digital marketing?

Please be tactful while answering this question. You don’t have to be negative about anything. You can say that this is your profession and you are comfortable while handling tasks related to digital marketing. There is no job that doesn’t come with targets and associated with those targets are a string of difficulties but digital marketing is your forte and you know how to work towards your goals and targets as you overcome small hinders professionally.

What special skills do you have in digital marketing that you think will benefit our company?

Each one of us has a certain set of skills. Speak about your knowledge about digital marketing and what you have done in your earlier job to benefit the company. You have to present yourself in a way that will make you look valuable and an asset to the company. Your practical knowledge about digital marketing is what will work here.

Where does traditional marketing stand today?

As a digital marketing person you are well aware of what traditional marketing and its position in your region.

Do you think digital marketing will replace traditional marketing in future?

Digital marketing is taking over traditional marketing fast. But we are also aware of many traditional marketing techniques that still exist. You can perhaps mention about some of them. Conclude by saying that although digital marketing has almost taken over traditional marketing, the orthodox way of marketing is still liked by a certain section of the society. Companies will always keep a traditional marketing alive for some people who like it. But digital marketing is what we are going to see in the near future.

Questions related to different types of digital marketing. Difference between them and their advantages and disadvantages.

This is where your education comes in. Give direct answers and don’t forget to add examples.

Situational questions such as how would you go about increasing our target audience on Twitter or which social media platform will you select to promote a specific product and how would you do it?

As a digital marketing person you are already familiar with this type of work. In fact you have experience from your prior work. Give a crisp and clear answer.

We are living in a digital world and you have the necessary expertise to help a company grow in sales while also helping it to enhance its brand awareness in the digital world. Although knowledge about your job, the current evaluation methods and digital technologies is important; you need to be confident while presenting you skills to the interviewer. Confidence and enthusiasm in your words show that you will show the same skills in your work.  You may not be able to give a satisfactory answer to the interviewer but always show that you are a one with a strong willpower and has the ability to deliver results.

12 Jan 2018

Email marketing course

Sending a commercial message, mostly to a group of people using email is incredibly convenient and productive. It mainly employs using e-mail as a medium to send advertisements, business requests and for brand awareness. A current customer database could be used for sending emails. It is usually done for the purpose of building trust relationships between previous and current customers and somehow making the new customer purchase something immediately.

Why Should We Choose Email Marketing Course?

Email marketing is still very popular in the market and among companies. With email marketing course you could reap all the benefits of email marketing.

  • Mailing someone is the cheapest way to advertise something compared to other forms of marketing.
  • Also, the email-marketing campaigns can be easily set up and are very easy to track.
  • Around 90%-95% people use email while 60%-65% use social media thus a wider audience is available.
  • Prospects and availability of email are huge. With email, you can reach the last available person whereas in social media marketing it is possible that you may never reach target audience completely.
  • Email marketing is second only to search marketing.
  • An email service provider can be used to get information regarding the behavior of recipients.

In Today’s World Is It an Option?

Yes, email marketing is exceptionally personable, one on one channel which you own. Consider millions of emails being forwarded but none get opened. Almost half of the emails are being opened on mobile. Email marketing course will provide you the talent required to prove your understanding of advanced email marketing tactics.  Email marketing course helps you to grow your business by targeting demographics i.e. income, age, gender, geography. Also, email messages can be formatted to a greater degree. The Return on Investment (ROI) in email marketing is the highest among all forms of marketing even today. For every one dollar spent on email marketing, an approximate of 40 dollars can be expected in return compared to $22 in SEO and $19 in internet display.

What Can You Learn From An Email Marketing Course?

  • You can learn how to gain more visibility and draw more traffic towards your product or brand.
  • Understand the minuscule and serpentine details of effective email marketing.
  • You could learn how to build an effective email list and email campaign.
  • Generating a greater number of email subscribers.
  • Using email marketing platform to market a business.
  • Mastering the technique of email marketing so as to attract a huge number of buyers and have a global presence.
  • Mastering the art of forwarding mass emails to a select group of recipients who are looking for a similar product which you happen to sell.


Though a number of forms of digital marketing are available, still emails remain the only option which has such a large audience at a cheap rate. It not only provides you with a more effective way to format and the option to track down the campaign but also helps you to reach the last available audience. It also helps you narrow your audience based on demographics i.e. income, gender, age, geography. Thus, learning email marketing through email marketing course will prove to be a great benefit for your business over the duration of time.

23 Dec 2017

inbound marketing

The internet has transformed the buying habits of people. Rather than depending on sales teams to deliver the information about products or services to buyers or target audience, buyers now use search engines like Google to gather information about products, competitors and view the feedbacks or reviews of other users on those products. Due to changes in buying behavior of the customers, marketers need to re-evaluate their marketing strategies and improve them to ensure that they come on top in search engine results, blogs, reviews, and social media networks. The inbound marketing is one of those techniques that can help marketers’ get their products or services in the search results, positive reviews, and blogs around the industry.

Inbound marketing concept specifies that you can certainly entice existing and potential customers by offering attention-grabbing and quality content on a website. If the content updates and engages target audience’s interests, it can serve to create attentiveness and generate new leads and if applied correctly, can also lead to increased conversion rates.

Importance of inbound marketing:

Level Playing Field

With the increase in the number of internet users, searching for products and services through online platforms has increased considerably. With that, the business marketers are now realizing that they must focus their marketing strategies on attracting buyers’ interest. Now both big and small brands are fighting on the same platform, to attract the same share of the target audience. Every marketer is competing at the same level.


Inbound marketing focuses on understanding what customers want, what are the challenges involved and how to provide value to the customers. Comprehending the target audience’s mindset means, you can efficiently invest your valuable time in developing a remarkable content associated with your brand. You can generate quality content on the timely basis that fits with your marketing budget.

Natural and Customer-based marketing

If a user searches online for a specific product or service, and your listed website comes up in the results, it means that your quality content will provide the user with essential value and exclusive knowledge about your product or service. It will advance their understanding and encourage them to contact you and convert into a money making a lead. Inbound marketing is usually concentrated on customers’ needs, preferences, and expectations.

Businesses receive additional leads

The higher is the quality and value of the content is on your website, the more fresh leads you will receive for your business. From there on with more effective strategies, you can increase your conversion rates.

Marketing automation and improved customer-relationship management

Inbound marketing helps in creating fresh leads pertaining to your products and services. Market automation being the part of CRM procedure will help in scoring the leads, along with informing sales team about what and how much content has been used by a lead. It helps in keeping the leads interested and engaged until they become a part of the sales.

Helps in defining aims, objectives, and procedures

As inbound marketing mainly focuses on customers’ interests, it helps you as a marketer in setting objectives and analyzing them based on website analytics to comprehend whether your objectives are being met or not. You can easily keep track of the outcomes from each part of inbound marketing and connect them back to the customers, create new leads and understand its impact on ROI. It also helps the marketer in identifying their mistakes and make new creative and compelling changes in their content to attract more audiences.

When marketers generate quality and appropriate content using inbound marketing techniques, they can present their product or service in a positive light and help their target customer make the correct decision and in doing so, they can expand their business and reach into new markets.

16 Dec 2017

Digital marketing apps

In today’s competitive environment of the markets, marketers must keep an eye on their campaigns 24/7 in case they need to make any changes using the Digital Marketing Apps. If search engines are updating their features or the company’s website has been bugged, any deceitful practice can lead to severe damages to the business. In digital marketing approach, Mobiles and Tablets play a very decisive role. Given below is the list of 10 Android Digital Marketing Apps that are crucial and very beneficial for the digital marketers:

  1. WordPress

WordPress is an Android App, which plays a very fundamental role in managing a WordPress site. With the hectic market environment, marketers and blogger can use this app to make their tasks easier. This app allows the marketers to appraise their website with most recent updates without delaying the delivery of information.

  1. Facebook Pages Manager

Facebook Page Manager App is used to manage the Facebook page of a business. Using this app, marketers can manage all their Facebook pages to send and receive messages, post product and service related updates on the page and look at the audience insights for the page.

  1. Google My Business

As a digital marketer, using Google My Business, you can validate your business info, handle customer feedback, monitor your website reports, and get personalized audience insights on how your customers are interacting with your business through an online platform to construct your brand name.

  1. YouTube Creator Studio

If you are a digital (video) marketer and frequently manage your videos, with the help of YouTube Studio app, you can manage your YouTube channels in an easier and quicker way.  You can keep track of most recent statistics, reply to comments, upload modified video thumbnail imageries, plan videos, and receive notifications so that you can stay connected with your channel and subscribers from anywhere in a very productive way.

  1. Buffer- Social Media Management Platform

Buffer App can be tremendously beneficial for you if you have to manage the social media updates on regular basis. If you are a digital marketer, this app can assist you in sharing day-to-day updates on social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+, and also save you a lot of time. Marketers can plan their updates, and post and share remarkable content from many online and offline sources.

  1. Hootsuite – Schedule Posts on Social Media Platforms

As a digital marketer, you can use Hootsuite App to publish and share the pictures related to your business products and services on all your social networks accounts at the same time.

You can keep track of the activities pertaining to your brand and manage your numerous social media accounts like Facebook, Twitter, Instagram, YouTube, and LinkedIn, all at one place.

  1. WunderList – To-Do Lists & Tasks

WunderList App is very beneficial for digital marketers as it helps them in managing their multiple tasks, and schedules. Marketers can utilize this app for formulating a content marketing strategy, social media marketing plans, and execute those plans as has been programmed into their schedules.

  1. Google Adsense

The Google AdSense app offers an easier technique to keep track of crucial data from your AdSense and AdMob marketing accounts. It aids you in gaining access to reporting features any place, straight from your mobile device. This app delivers you with an overview of the account and gives access to comprehensive performance information on all vital factors. It offers reports comprising of top ad units, channels, networks, websites, nations etc.

  1. Perch

Perch is a free Android and iOS app that offers you a comprehensive detail of all the references your company receives on the social media platforms, along with the mentions your competitors receive. You convey to Perch about the business corporations it should follow, and it produces a news feed of latest updates and references about those business corporations on social media platforms like Twitter, Instagram, Google+, Yelp, Foursquare, and Living Social. Perch is perhaps an ideal app for small businesses as it helps them in monitoring their competitors’ activities.

  1. HubSpot

HubSpot is an inbound marketing management tool and is considered an effective service in the digital marketing industry. The company created this mobile app for Android and iOS that offers you access to HubSpot tools and analytics.

08 Dec 2017


Usually, it is the small businesses that struggle with which type of marketing method will suit their business the most. As they have limited funds that can only be used for one or the other, not both. It is not an easy decision to make and need an in-depth evaluation before finalizing anything.

Talking about different types of marketing, it can be broadly classified into two types, traditional and digital marketing. Using printing ads in newspapers and magazines, television ads, billboards, etc. are typical examples of traditional marketing. On the other hand, building a website, ads on social media platforms, etc. are a part of digital marketing.

Traditional Marketing

Advantages of Traditional Marketing

  • A marketer can easily reach his or her target local audience.
  • Marketing material can be distributed in the form of hard copies to the target customers so that customers can read the content whenever they want.
  • Since it contains traditional methods of marketing, most people are already aware of it and it is easy for them to understand and follow them.

Disadvantages of Traditional Marketing

  • There are no significant interactions between marketer and the customer. It is more about delivering information to customers than actually connecting with them.
  • Traditional marketing mediums like print or television media can be very expensive as compared to non-traditional ones.
  • It is difficult to measure the success of the traditional marketing campaigns.

Digital Marketing

Advantages of Digital Marketing

  • Digital marketing has an extensive reach. A marketer can reach both local as well as an international audience without difficulty.
  • The target audience can pick on how they want to reach the marketing content of a product or service whether it is through a blog post, a video or through social media platforms.
  • A marketer can easily interact with the target audience through social media websites like Facebook, Twitter, YouTube, or the official website of the brand.
  • A marketer can encourage the potential customers, clientele, and followers to visit their website, read about their products and services to buy them, and share their feedback.
  • Digital marketing is a very cost-efficient method as compared to the traditional methods.
  • The success of the digital marketing campaigns can be measured easily using Google Analytics and other tools offered by popular social media platforms. That way a marketer can make the required changes and acclimatize very swiftly to improve the campaign results.
  • Using digital marketing methods, any business, whether it is a small size or medium size, can compete with any competitor irrespective of their size.
  • A digital marketer can use SEO tools to increase the traffic to his or her company website and increase the number of subscribers and improve conversion rates.

Disadvantages of digital marketing

  • If digital marketers are not careful about deceitful activities, their confidential data might be hacked.
  • Even in today’s digital savvy environment, several consumers are not very attentive towards internet facilities. They prefer to go to a physical store than buying anything online.
  • A number of internet users usually ignore internet ads, which can lead to businesses losing their valuable website traffic.


Though both methods have their own place in the market, the major support goes in the favor of digital marketing. Nevertheless, traditional marketing is still vital for the audience that prefers traditional ways of life. As a result, the best option is to create a smart blend of traditional and digital marketing. Make an effective evaluation of traditional and digital marketing methods and create a strategy that will take your brand to the heights where you want it to be.

Instead of taking just one approach, it looks as if that a multi-channel tactic will come up with a lot more exceptional benefits of paper along with the expediency and accessibility of digital marketing methods.

24 Nov 2017

Google adwords training in hyderabad

It is vital that business owners know the fundamentals of writing a good advertisement. Every business require promotion. They spend thousands of dollars on marketing activities, but the unproductive, poor, or obsolete or irrelevant ads can turn all investments into waste. However, by using fundamental methods of how to create an attractive ad, you can promote your business:

Unique Selling Proposition (USP) of your product or service

You need to find out what makes you stand out from the competition. Figure out what can attract your probable customers to buy your company’s product or service as compared to your competitors. That is what you need to know to create your advertisement. Let your potential customers see why your business should be their first choice and why it is better than the competitors are.

Use Powerful and catchy title

Usually when it comes to advertisements, people tend to go through the content quickly. Each day they come in contact with many advertisements and they cannot read every one of them. Because of that, you need to make sure that your advertisement and its headline truly catches the attention of the readers. You can look for PPC training in Hyderabad to learn about how to create effective digital ads.

Bring in the lucrative offers your target customers can’t refuse

Customers love to have good offers with their purchases. They love a bargain. So you should offer them a good deal or offer and they will come to you on frequent basis. It can be in the form of discounts, a matchless price, a free sampling, free shipping etc.

Tell customers about how they can benefit from your product or service

Inform your target audience about the features of your products or services, and what their benefits are for the customers. Only when your product or service will make sense to your customers then they will buy them.

Offer risk-free deals

People are always anxious about spending their money. There are many fraudulent and low-quality products in the market. If people are scared of being conned, they might not buy your product or service. Remove their fears and doubts and offer the deals that hardly ever involve any risk.

Put in ‘Call To Action’

Motivate your target audience to take action and buy your product. Ask them to click on your advertisement and place their order.

Encourage customers to buy your product or service immediately

Give your customers the reasons to make instant purchases. For example, you can make tempting time-limited offers or time-limited.

Show Testimonials

Testimonials plays a very significant role in attracting the customers. Recommendations can be very helpful in creating an effective ad by gaining faith and interest of your target customers.

Display Exciting Visuals

People prefer to see exciting graphics as compared to simple text with a plain background. You can add appealing illustrations to your advertisements to make it appealing for the customers.

Provide Contact Information

Never forget to add your contact information in the ad. You must also use your ads to provide people with the link to your website in your contact information.

Generating an effective and attractive ad is great, however they won’t go far if they are not making any positive impact on your customers. You can look for PPC training in Hyderabad to create a successful digital marketing campaign for your business.

20 Nov 2017

Google Analytics Questions

In November 2005, Google introduced the Google Analytics. It is a free service offered to analyse website platforms offered by Google. It monitors and reports website movement or traffic. Given below are a few Google Analytics interview questions and answers:

1. What is the Google Analytics and what is its main objective?
Ans. Google Analytics is a web analytics program, which is used to keep track of the website traffic. The main objective of this software is to evaluate website information and take steps to improve the performance and revenue.

2. What are conversions?
Ans. Conversions take place when any predetermined goals are achieved in the form of return on investment in a business. It means that when a user buys something, it is considered as conversion. We can use Google Analytics to track conversions.

3. Define a session?
Ans. A session is a group of user interactions with your website that takes place within a given time frame.

4. What is KPI in Analytics?
Ans. KPI stands for Key Performance Indicators. KPI assists the business to evaluate their websites depending on the business objective.

5. What is meant by segments in Analytics?
Ans. Segments are the subcategory of data in total data.

6. What is the meaning of events in Google Analytics?
Ans. Events are the interactions between user and content that could be monitored individually from a web page.

7. What are goals in Google analytics?
Ans. The goal defined as once the user activity completed any activity that contributes to the success of the business.

8. What is benchmarking?
Ans. Benchmarking helps in comparing the data with the market-based aggregates.

9. What is Bounce Rate?
Ans. Bounce Rate is the ratio of users who do not usually visit further than the home page of a website as it shows the lack of interest in users towards the website.

10. What is Funnel in Goals?
Ans. The number of pages that a user is expected to go through to arrive at the target page to achieve the goal is termed as Funnel.

11. Can the existing goals be deleted in Google Analytics?
Ans. No, they cannot be deleted, but you can stop recording by inactivating the goal.

12. What is a custom event in Google Analytics?
Ans. Custom events are used to monitor the changes in a precise metric.

14. What is a purpose of Acquisition Reports?
Ans. Helps in analysing the source of website traffic.

15. What are Experiments in Google Analytics?
Ans. An experiment is a tool that is utilized to evaluate the outcomes of marketing campaigns with different designs.

16. Define attribution in Google Analytics?
Ans. Attribution is a rule or set of rules, that helps in determining how to assign credit for sales and conversions at every touch point in the funnel.

17. What is Real-time data?
Ans. Real-time data reflects the current traffic and visitor information of a website.

18. What is meant by Average Load Time?
Ans. Average load time is the average amount of time that is used by a website to load in a web browser.

These are only a few most commonly asked Google analytics interview questions. There are several other sources available to answer many more questions.

06 Nov 2017

Just about every day, Google brings new alterations to its ranking algorithm. Some are little, while others seriously make difference in search engine results page.  Google algorithm to some extent uses keywords to define page rankings. The best method to rank for precise keywords is by using SEO techniques. SEO basically is a technique to let the Google know that a website or web page is related to a specific topic. There is SEO course in Hyderabad that can help you learn more about them. Given below are 8 main Google Algorithm updates:

  1. Panda

It was introduced in February 2011. It is intended to prevent the websites with poor content to appear on the Google’s top search results. Panda is updated by Google from frequently. Panda allocates a quality score for the web pages and this score is then used for ranking purpose. Originally, Panda was a filter instead of a part of Google’s ranking algorithm, and in January 2016, it became a part of the core algorithm. Panda updates are becoming more frequent, and as a result, penalties and recoveries currently take place at a faster pace.

  1. Penguin

Google introduced the Penguin Update in April 2012 so as to take hold of the sites that believed to be spamming its search results, especially those who buy links or acquire them using link networks intended chiefly to improve Google rankings. When a new update is released, several websites have taken measures to eliminate bad links. Novel websites that have not before been caught might be seized by Penguin.

  1. Hummingbird

It was launched in August 2013. Hummingbird assists Google in better interpreting search queries and displays the results that are a better match to the search queries. Even though keywords are important, with Hummingbird it is possible for a webpage to appear in rank for a query though it might not comprise the precise words the user entered in the search box.

  1. Pigeon

A pigeon was launched on July 24, 2014, in the USA and in December in UK, Canada, and Australia. Pigeon concerns with those searches where a location of the user plays an important role. This update creates a closer bond between the local and the core algorithm.

  1. Mobile

Launched in April 2015, the Mobile update makes sure that mobile-version of web pages comes at the top of mobile search results. Pages that are not improved in mobile-version are taken out from the search results or moved down the order.

  1. RankBrain

Introduced in October 2015, RankBrain is a part of Hummingbird algorithm of Google. It is a mechanism, which helps the Google in comprehending the meaning of the queries and come up with best possible results concerning the query.

  1. Fred

Fred update became available for the users in March 2017. It marks those websites that break up webmaster guidelines set up by Google. The bulk of websites affected are blogs with poor content whose only objective is to generate ad revenue.

  1. Possum

Launched in September 2016, Possum update displays results in a search engine that is more diverse based on the user’s location like closest restaurant, bakery, grocery store etc. Possum also shows a great variety of results in ranking for very similar queries, for example, ‘SEO course in Hyderabad’ and ‘Hyderabad SEO course’. Remarkably, Possum also helps in boosting the businesses located near the city place.