Just about every day, Google brings new alterations to its ranking algorithm. Some are little, while others seriously make difference in search engine results page. Google algorithm to some extent uses keywords to define page rankings. The best method to rank for precise keywords is by using SEO techniques. SEO basically is a technique to let the Google know that a website or web page is related to a specific topic. There is SEO course in Hyderabad that can help you learn more about them. Given below are 8 main Google Algorithm updates:
It was introduced in February 2011. It is intended to prevent the websites with poor content to appear on the Google’s top search results. Panda is updated by Google from frequently. Panda allocates a quality score for the web pages and this score is then used for ranking purpose. Originally, Panda was a filter instead of a part of Google’s ranking algorithm, and in January 2016, it became a part of the core algorithm. Panda updates are becoming more frequent, and as a result, penalties and recoveries currently take place at a faster pace.
Google introduced the Penguin Update in April 2012 so as to take hold of the sites that believed to be spamming its search results, especially those who buy links or acquire them using link networks intended chiefly to improve Google rankings. When a new update is released, several websites have taken measures to eliminate bad links. Novel websites that have not before been caught might be seized by Penguin.
It was launched in August 2013. Hummingbird assists Google in better interpreting search queries and displays the results that are a better match to the search queries. Even though keywords are important, with Hummingbird it is possible for a webpage to appear in rank for a query though it might not comprise the precise words the user entered in the search box.
A pigeon was launched on July 24, 2014, in the USA and in December in UK, Canada, and Australia. Pigeon concerns with those searches where a location of the user plays an important role. This update creates a closer bond between the local and the core algorithm.
Launched in April 2015, the Mobile update makes sure that mobile-version of web pages comes at the top of mobile search results. Pages that are not improved in mobile-version are taken out from the search results or moved down the order.
Introduced in October 2015, RankBrain is a part of Hummingbird algorithm of Google. It is a mechanism, which helps the Google in comprehending the meaning of the queries and come up with best possible results concerning the query.
Fred update became available for the users in March 2017. It marks those websites that break up webmaster guidelines set up by Google. The bulk of websites affected are blogs with poor content whose only objective is to generate ad revenue.
Launched in September 2016, Possum update displays results in a search engine that is more diverse based on the user’s location like closest restaurant, bakery, grocery store etc. Possum also shows a great variety of results in ranking for very similar queries, for example, ‘SEO course in Hyderabad’ and ‘Hyderabad SEO course’. Remarkably, Possum also helps in boosting the businesses located near the city place.